Nokia | viNe
A while a go now we (R/GA London) did a piece of work for Nokia called the Urbanista Diaries. Basically we used an application called SportsTracker to give people the means to chronicle their activities via their GPS enabled cameraphone. Basically, a user would turn on the app on their phone and any picture they took would be tagged to the location it was taken along with the track or path traveled. As part of that work we created a widget for blogs/social spaces and enabled the personal broadcast of all that action.
There’s a widget that works with the updated version of the Urbanista experience: viNe. viNe basically takes the original thinking and adds video and music functionality (plus more to follow) to the existing photo GPS activity. We redesigned the site experience, rebuilt and re-designed the SportsTracker application for the phone so that it could handle the new requirements. Plus we made a widget for sharing your journeys and a film to tell everyone how it all works.
I am incredibily proud of this piece of work. It’s special to me, not only because the vision has been beautifully realised, but because it’s what I’d call a proper ’360′ bit of thinking with a digital core. It’s an experience platform based on a compelling mobile application that adds value to the product. On top of that we’ve added a ‘social media’ widget that pulls the idea out into the ‘real web’ and we’ve created a film that pushes the whole thing into the more traditional marketing space.
I’d also like to think it goes a little way to moving Nseries away from tech-chic dad and into a more fun, less limited and interesting territory – which was an important part of the thinking.
Go see and if you have a compatable device, have a play.
Oh and it’s not working right now – you’ll have to go here.
Sweet.
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