Value Is The Future
Ask anyone who’s worked with me and they’ll tell you I’ve always believed that advertising must add value if it is to be embraced. The adoption of technology and the internet by society has, if anything, reinforced that need. In an internet addled world it follows that the more people are exposed to stuff that’s useful and adds value – the more people expect usefulness and value.
In this ‘digital (advertising) age’ (as Bob likes to call it) is very easy to interpret added value as a tool or an application – something tangible. Of course, value is delivered through these things, but it can still just as easily be delivered through an emotion. Write The Future is an ad, it’s not an app or a tool – but it does have huge value. It must have or I/the rest of the world wouldn’t have watched it as many times as I/we have or will. Write The Future is culturally spot on, it’s not up its own arse, it surprises me and it’s pretty funny, but best of all – it makes me smile.
No matter how you look at it – that has value.
Nike & W+K – I salute you.
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It’s fine ad, but not a patch on Nike Parklife