Useful Augmented Reality | Virtual Fitting Room
This video showcases Zugara’s online shopping app which couples Augmented Reality and Motion Capture. The Webcam Social Shopper (rubbish name) app allows you to virtually try on clothing from the comfort of your own home (kinda like the Natal demo, but now). Augmented reality meets utility combined with a motion capture allows that enables you to track your movements so you can interact with the site while standing several feet away from your computer’s controls. This interaction makes cycling through various colors/styles easy and even offers you the opportunity to take a picture of yourself so you can get immediate feedback from friends on the Facebook.
This is the first version of the technology, there are loads of planned applications for the Webcam Social Shopper like:
Livestream to friends and loved ones, so you get comments and feedback in real time.
Enter their measurements into the app and get a “fitted image”.
Match entire outfits at the same time, both top and bottom.
Shop with friends, right within a branded Facebook application.
The creators hope to help brands empower their consumers to integrate their friends and family into their online shopping process like never before. The thinking is that this application will help bridge the gap between how people like to shop offline and how they are forced to shop online, subsequently providing an enhanced interactive shopping experience for the consumer and increased sales for the brand.
I tend to agree.
Awesome.
Via@FWA
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4 Responses to “Useful Augmented Reality | Virtual Fitting Room”
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That’s the shit dude!
i also REALLY liked that you linked the word video to the wikipedia entry – it was very insightful
Asi – http://www.zemanta.com/
gochya
any thoughts on Fever reader? shall i give them my money?
[...] featured this tech about 6 months ago (here) when it was in dev, now live Fashionista is a social shopping tool that combines the benefits of [...]