The Wicked Sick Project
Two advertising style dudes bought a BMX bike on eBay and then re-listed it with some ‘creativity’ and it sold for 5 times the purchase price.
No sure if this proves that advertising is not dead or that you by taking care when listing an item on eBay – you’re more likely to make a bit more money…
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I’d just like to say that regardless of whether or not this is creativity, legitimate or awesome…which it is…I can vouch that it works.
I tried selling my car with a very basic post to Twitter “VW polo for sale R109’000”…then I remembered the wicked sick BMX project and decided to re-write my ad a little differently. You can read the post here (http://riccwebb.posterous.com/the-story-of-riccwebb-and-sophiathe-vw-polo)
Basically, within 30min of putting up the “new/awesome” story, I managed to sell my car, after having no responses at all during the first week of having the original story up.
Thanks guys, your inspiration helped me get rid of the only thing keeping me back from leaving South Africa.