SpaceSpam
I received this email today about using my airmiles to save money on my first space flight. Yes, a regular email that just happened to mention that I can go into space. Oh, and when I’m there, I’ll be weightless, 63 miles above the surface and traveling at three times the speed of sound.
I love the very ‘English’ understated way in which Virgin have told me this; like it’s totally normal - we’re going into space chaps, but there’s no need to get excited.
The experience is the brand.
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