Search + Your World
The search algorithm on which Google is built is becoming less relevant. Mobile has brought context to search, and social media has brought friends and recommendations. The old algorithm that delivered authoritative results wasn’t built in a world in which people wanted these newfangled things to influence their queries – and so is becoming redundant. As a result Google is integrating Google+ into Google search so account holders are able to search against both the broader web and their own Google+ social graph.
From Google:‘Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search.’
It’s a pretty significant blurring of the line between the web as we know it and the web as you and your Circles of friends know it.
More here.
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