Save Your Sensible
A well crafted campaign film/site for Austrailan soft drink Spring Valley, featuring a sort of Tamagotchi creature you have to feed with product.
It feels a little bit like two separate ideas, but I think that’s just the art direction. However, I like the film and I did check out Spring Valley (although maybe because I didn’t know the product) and I even (briefly) considered adding it to my Facebook.
Via Adverblog.
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