World Firefox Day
Part of a massive campaign for Firefox, World Firefox Day took advantage of an existing 60 million+ installed user base and employed them as advocates for the brand. Again, you can’t easily pursuade someone to buy a piece of software they don’t know they have or need. It’s much easier to get a person who likes and understands the software to do the job for you. We provided a suitable incentive (their name hardcoded into Firefox 2.0 and the Firefox Friends Wall) and watched them go. The highlight was getting to do an ‘ad’ that ran on Google Firefox front page, and was seen by some 80 million people.
One Good Turn
Social responsibility style site for Orange. Still in it’s infancy and not yet unleashed on Joe P. Working on the second wave currently.
SingStar
Worldwide TV commercial directed by rubbishcorp® for PlayStation2 thru TBWA London
Cuddly Snuff
Launch of teenage metal music channel SCUZZ in the UK. Press, poster, online and idents as well as channel creation branding and content developement.
CuddlySnuff
UK Ident directed by rubbishcorp® for Scuzz (teen metal channel) thru BSkyB.
Carling Live Ident
Directed by rubbishcorp® for Leigh London
CNN Press
Pitch win and global press campaign thru IRIS London.
Home Improvement Viral
Directed by rubbishcorp® thru’ Glue London