QRIP?
Google is rapidly moving towards NFC (near field communications) as their technology of choice for closing the physical loop between consumers and themselves/partners. They’ve built the NFC chip into their Nexus and they are testing NFC in both a payment and POS environments.
As a result Google has seemingly axed support for QR Codes in their Places service. Could this be the beginning of the end for QR?
Can’t say it would really be a massive surprise, QR has always been a pretty unsatisfying experience. Fire up your phone, open camera/QR app, line up the QR Code and take a photo. After all of that you basically get a URL – which mostly just delivers you an ad. Of course, NFC could easily turn out to be as mediocre, but to be fair it’s gonna be pretty hard to fuck up the experience of pulling your phone out, holding it up to a sensor and having it pay for something/grab information.
Just saying.
Comments
One Response to “QRIP?”
Leave a Reply
[...] of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using NFC. Sweet. Tags: Technology Tweet var addedComment = function(response) { [...]