Paul Arden
I am saddened to learn of the death of Paul Arden, one of advertisings legends. I had the pleasure of working with Paul a few years ago, during my time with his production company: Arden Sutherland Dodd.
Paul was an inspiration to me (as he was to countless others), I admired his brilliance and his seemingly tireless energy for his craft. During my year or so with Paul, he was the best (and by far the busiest), director in the shop - at the age of 63.
My heartfelt condolences go out to his family.
A brilliant man.
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I worked with Paul at Gallacher Smail.
I’d just come up with the line for a new Ryvita campaign.
In the Inch War, Ryvita helps you win.
Paul took the line and disappered for about four days. When he came back he brought with him about nine fantastic photographs, illustrating the line and all the variants I had suggested. We won the account, and Ryvita used the
line and the campaign for about 20 years.
He was the best.
…and that 1969 TV ad included a haunting piece of music played on an acoustic guitar: I look for it occasionally, as you can tell!