Nike | True City
Nike True City is an iPhone application by NIKE that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Local Nike Insiders. True City claims to be a powerful combination of premium, geo-tagged content, the latest iPhone technologies, and social media integration — updated in real-time by real people.
Additionally the app reveals where Nike events take place, the location of ‘secret’ QR-codes (there’s a reader built in) and even launch info on new Nike products. There’s also a community element that reards you for sharing info to the rest of users.
Props to AKQA who have been doing some sweet work for NIKE recently.
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