Nike Photo ID
Nike PhotoiD apparently analyses the dominant colours of a picture, such as street graffiti or clothing and then (via an MMS), creates a pair of shoes based on those colours. The designs can be saved as mobile wallpaper or sent to a friend, so you, or they, can buy a pair of the personalised shoes.
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3 Responses to “Nike Photo ID”
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Sorry, that’s a solution looking for a problem…
Ars gratia artis indeed, quite nice though
[...] initiatives. The app does all the stuff you’d expect from Nike ID, as well as combining the Photo ID project enabling customization via images stored on device. Add to that smart interface and [...]