Nike Photo ID

Nike PhotoiD apparently analyses the dominant colours of a picture, such as street graffiti or clothing and then (via an MMS), creates a pair of shoes based on those colours. The designs can be saved as mobile wallpaper or sent to a friend, so you, or they, can buy a pair of the personalised shoes.

Lovely.

June 17, 2008 | Filed Under Wear

 

Comments

2 Responses to “Nike Photo ID”

  1. Andrew on June 17th, 2008 7:42 pm

    Sorry, that’s a solution looking for a problem…

  2. Darren Savage on June 18th, 2008 5:33 pm

    Ars gratia artis indeed, quite nice though

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