Nike Kit Builder

We’ve (R/GA London) just finished the first phase of an ace Nike Town Boot Room project. It’s a Team Kit Builder, like our Nike ID thing, but for footy kits. In other words; a ‘flash executable’, enabling anyone to build a totally customised Nike football kit for themselves or their players. You can choose styles, colours, add names, sponsors, emblems and even build trackies for your back room staff. The best bit is that you can get that rubbishcorp® branded Norwich shirt you’ve always wanted.
On the first floor of NikeTown now.


Massive shout to the team; who have all nearly died getting this delivered.
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5 Responses to “Nike Kit Builder”
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nice, mate. is it going online too?
between you and me, i can’t say.
mint
how you make my kit
Hi,lads!
Some questions:
1. Does the system have a shopping cart, just like an e-commerce site? How does the check-out works?
2. How, where and when do I receive my team kit, after the check-out?
3. I haven’t seen any advertising about this new service. Just posts in blogs and sites. Are you doing any kind of promotion?
Congratulations for this bold project!
Best regards,
Marcelo Morem