Nike Grid V.2
Nike Grid is to return with a 2-week long game set to take place in London later this month. Contenders will run across 48 London postcodes, filling out an online ‘grid’ and earning points and badges as you run (kinda like Foursquare Vs. Nike+). A range of badges will be available for everything from running before 8am to being the fastest runner in a postcode on a particular day. Additional badges are available for runners that join a team, or run to represent a university or region.
This, the second version of Nike Grid, is a slightly more ambitious version of the game that ran in April this year. As before players compete by visiting a phonebox, dialling a number and inputing their unique user number. They then run to another phonebox within the same postcode and enter their code again there. Points are earned and badges awarded based on each completed task. What’s different this time is the length of then activity and the fact you can enter as a team.
I love this idea but what I found really interesting about Grid last time was the community behaviour. The participants started self moderating and exposing potential cheats. Community membes alerted the Grid to any strange activity – that activity was investigated and action was taken where deemed necessary – eliminating the problem.
This latest version of Nike Grid lasts 15 days, beginning on 22 October.
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