Nike | Chalkbot
Developed in partnership with DeepLocal and StandardRobot, the Chalkbot in appearance is similar to an ink jet printer, except at a much larger scale. The trailer mounted device is fully self-contained and pneumatically “spray” out either messages or graphics. To usher in a sense of community, hope, and inspiration among those battling cancer, Nike and LIVESTRONG will utilize this new device to print out messages of encouragement along the 2009 Tour de France routes. One other innovative part of this project is that any supporter could “chalk” out their messages with the Chalkbot from any where in the world. There are 2 ways to do so:
- Simply text “LIVESTRONG” and input your chalk message to 36453
- Go to WearYellow.com and input your message online
Those who submit a message will then receive a confirmation email along with the GPS coordinates of where along the Tour de France route their messages will be chalked. The Nike x LIVESTRONG Chalkbot will make its debut tomorrow, July 5th, during the second stage of Tour de France.
More here.
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I hope they acknowledge this somewhere:
http://www.bikesagainstbush.com/blog/
which was 5 years ago.
#creativegrumbles
Hey Rubbish Corp! Thanks for the blog post. One other way of posting a message is to send it to @Chalkbot with the hashtag #LIVESTRONG. (Try to keep it under 40 characters! Feel free to do more than one!)
Andy, re: BikesAgainstBush. We actually are working with a couple of companies from Pittsburgh, DeepLocal and Standard Robot, who worked in conjunction with the Institute for Applied Autonomy. They created the GraffitiWriter back in 1998 which was part of the inspiration for this project.
#creativehugs