Massive Mobile Experience Explosion
Unless you live in a cupboard you’ll be aware the potential of Augmented Reality applications is massive, and you’ll mostly be seeing a lot of them emerging right now. Of course the tech isn’t new, but as positioning and recognition technology becomes ubiquitous AR will find a much larger, more hungry audience. Devices sporting geotagging, triangulation, recognition, wireless and compass technology have raised the virtual/physical mobile experience bar as they all work seemlessly together (behind the scenes) to now serve everyone with masses of information layered over the ‘real’ world:
No longer will you have to haplessly unfold a map at a museum, search endlessly for the semolina in a supermarket or not know exactly how many more meters to the lovely bar/train:
And on top of that it’s no longer just inanimate objects that are able to tell you their secrets. This TAT demo enables you set a profile (linking to your social networks, media, personal data etc.) that can be viewed by anyone who points an iPhone at you. Your face becomes the gateway to your data and you can change that data to fit with your current surroundings and/or depending on who it is you want to know/not know:
Nokia are in on the act with their indoor location systems as well as Point & Find and apple has also raised the steaks even higher recently by getting involved with this little beauty:
Add to that RFID that registers objects within close proximity and pulls data from a connected online source - and webest not forget ViPR technology that can recognize actual objects via a connected database:
Time people spend with mobile devices continues to rise as a direct result the increasing usefulness of the technology in making connections in the ‘physical’ space. And interestingly the raft of Augmented Reality applications that make use of a devices enhanced positioning and recognition capabilities isn’t limited to phones. Increasingly MP3 players and gaming devices come loaded with the appropriate technology:
Screen-based experiences are increasingly overwhelming our experience of the physical world, further blurring the lines and making the virtual a very “real” part of our lives. Social networking has already transformed our relationships and Augmented Reality looks to be the thing that does the same for shopping, traveling, culture, drinking, language translation and pretty much everything else.
Like the MP3 player and camera before it, location and recognition technology will soon be ubiquitous on mobile devices. The influence that has on our lives cannot be underestimated – it will be massive.
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