Ideas..? Sorry, We’re Fresh Out
Is it just me or are we running out of ideas?
I so rarely see something that has not been done already or isn’t just stolen. I don’t even know if it really matters anymore. Not only are there no original ideas, but there aren’t even that many things that a brand can own or do without being exposed as a desperate try-hard fraudster.
One day (probably soon) we will actually run out of ideas. Someone is going to have to sit down with a client and say, “Sorry, but there are none left. You’re gonna have to go with an endorsement or before/after style thing.”
And you know what, it’s the fucking ATL lot again. They spunked all of our ideas in the 80’s while they were high on cocaine. If only they’d have been more frugal, now we’re left with nothing, just a few experiences and the odd engagement.
Selfish bastards.
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How can you collectively run out of ideas? It’s impossible!
How about these…
We all grew up watching TV so our imaginations are shot to hell and almost everything we come up with is in reference to the past like you’d expect from sentimental gits…
Individually, we’re all just more risk averse… Clients are more risk averse. The creative process begins by referring to what other have done rather than from a genuinely new place… And the internet makes us aware of more ideas and trend towards homogeneity across cultures like ours… We’re all marching to the same drum…
Just some ideas…
Man, you just used up two more…
Dam it.