Gigya | Social Optimization
As the social web continues to grow it will begin to direct as much, if not more, online traffic than traditional search engines (Facebook is already the top source of traffic for major news and entertainment portals such as Yahoo and MSN). The search engines won’t go away, but realistically people only spend around 5 percent of their time searching and the rest of the time at the destination. Social media already accounts for a large percentage of that activity, so it makes sense to spend search money influencing those people. Web display ad’s and seeded content can reach audiences, but the influence of home-grown social activity and friend recommendation is way more effective than those more traditional methods.
Gigya is a company that offers social optimization services for companies wishing to leverage this activity.
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salam kenal