Facebook Lite
Facebook Lite essentially strips the site down to nothing but Wall Posts, Friends, Events, Messages, Photos, and Videos – look:
Apparently designed for people with slower internet connections, FBL has no chat or applications meaning it’s easier for users to access to their feed, inbox and events. Of course it’s also easier to avoid the gaze of advertisers as you can’t find brand pages in FBL search. Updates from pages don’t appear in your Lite inbox, even if you’re already a fan. There are no engagement ads, just a few simple text based banners, and although brand pages still update in the news feed, clicking through will take you to lite version of the brand experience – which increasingly (for most) isn’t enough.
Facebook Lite could be very bad news for brands if it is adopted by the masses. Realistically that’s probably unlikely right now as most don’t care that much and would miss all the extra stuff – but it’s certainly an interesting direction and one worth keeping an eye on.
What’s really intriguing is that Facebook is founded on advertising revenue. If you strip that away – who pays the bills..?
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