EasyJet Vs Facebook
The cynic in me is constantly searching for examples of good brand interaction on Facebook. As we all know agencies and brands are literally crawling all over each other to create some kind of ‘strategy’ or ‘activity’ that will leverage the millions of people knocking round on the networks. Yet seldom do I see an example that I think succeeds. Clients and agencies too often consider social media as simply another channel (mostly for some more content), which is questionable at best (if indeed a strategy at all).
EasyJet, on the other hand, seems to have (on this occasion) a good grasp of the one of the core fundamentals of brand interaction on a platform like Facebook: Adding value. It’s not rocket science – the people on social media are being social, augment that behavior and you’ll likely find some success.
Holiday Planner does exactly that, it’s an application that enables fans (of course you need to become a fan to use it) to plan holidays with their friends. It’s pretty simple, allowing groups to co-ordinate dates and availability and invite others via Facebook and email. What’s really interesting is that the tech includes eCommerce, meaning you’ll be able to book the flights directly from the Facebook app, so you won’t even have to visit the Easyjet website.
As destination sites continue to lose their long standing importance, functionality will begin to migrate onto other (in this case social media) platforms and that will, of course, include eCommerce transactions.
Very smart.
Social media strategy ramble here.
ViaBuzzBox
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