Comments on: Social Vs Brand http://www.rubbishcorp.com/communites-vs-brands/ Mon, 06 Feb 2012 17:44:11 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Bret Bernhoft http://www.rubbishcorp.com/communites-vs-brands/comment-page-1/#comment-11625 Bret Bernhoft Sun, 26 Jul 2009 02:51:45 +0000 http://www.rubbishcorp.com/?p=7729#comment-11625 Selling out....... that is an interesting way to look at it. As a Youth Marketer and a Generation Yer myself, there is nothing worse than the image of "selling out". For the typical Generation Yer there is a need to stand out from the crowd without seeming to become the hero. The same is true for Advertising, thus creating a very thin and deleicate balance between push and pull/attraction. For the minds and well-being of the clients of the firm I am a Partner at, InsYght Consulting, there is one message that I would like you to take away from this young woman's vlog, "Represent, affiliate and mingle." These are the tools for entering into the Generation Y world of advertising. Thanks for the video and I hope that everything is going well for you. Bret Bernhoft Selling out……. that is an interesting way to look at it. As a Youth Marketer and a Generation Yer myself, there is nothing worse than the image of “selling out”. For the typical Generation Yer there is a need to stand out from the crowd without seeming to become the hero. The same is true for Advertising, thus creating a very thin and deleicate balance between push and pull/attraction.

For the minds and well-being of the clients of the firm I am a Partner at, InsYght Consulting, there is one message that I would like you to take away from this young woman’s vlog, “Represent, affiliate and mingle.” These are the tools for entering into the Generation Y world of advertising.

Thanks for the video and I hope that everything is going well for you.

Bret Bernhoft

]]> By: Zac Martin http://www.rubbishcorp.com/communites-vs-brands/comment-page-1/#comment-11624 Zac Martin Sun, 26 Jul 2009 02:47:23 +0000 http://www.rubbishcorp.com/?p=7729#comment-11624 Don't quite know what to make of your random collection of awesome material here, but I do know I just spent the last hour going through your archives. Now subscribed, good stuff dude. Don’t quite know what to make of your random collection of awesome material here, but I do know I just spent the last hour going through your archives. Now subscribed, good stuff dude.

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