Social Vs Brand
This is a very passionate video response by YouTube blogger Kristina Horner about communities working with brands.
‘Kristina is a 21 year old girl from Seattle who is currently studying at the University of Washington, but in her spare time you can find her making videos for YouTube, playing music, or writing. She’s in a band that plays music about Harry Potter and through that, has traveled all over the country (and sometimes further) playing shows and attending conferences. In the past year she’s also been to numerous YouTube related gatherings and events and loves meeting new people and seeing new sights. Kristina has a slight addiction to broadcasting her life and thoughts in various forms on the Internet.‘
Motivated by criticism of her partnership with Ford for the (pretty smart) FiestaMovement work. Kristina argues that for both bloggers and brands to be successful they need to accept the fact that traditional advertising is not-effective (and often rejected) in social spaces. But, brands and publishers like Kristina can easily find win-win situations when brands support their work without compromise. If you work in ‘advertising and or marketing’ and struggle to understand the social media space, have a butchers:
ViaPSFK
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2 Responses to “Social Vs Brand”
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Don’t quite know what to make of your random collection of awesome material here, but I do know I just spent the last hour going through your archives. Now subscribed, good stuff dude.
Selling out……. that is an interesting way to look at it. As a Youth Marketer and a Generation Yer myself, there is nothing worse than the image of “selling out”. For the typical Generation Yer there is a need to stand out from the crowd without seeming to become the hero. The same is true for Advertising, thus creating a very thin and deleicate balance between push and pull/attraction.
For the minds and well-being of the clients of the firm I am a Partner at, InsYght Consulting, there is one message that I would like you to take away from this young woman’s vlog, “Represent, affiliate and mingle.” These are the tools for entering into the Generation Y world of advertising.
Thanks for the video and I hope that everything is going well for you.
Bret Bernhoft