adidas BasketBall YouTube Action
New work (and a YouTube first) from RIOT/adidas that rewards BasketBall fans for sharing and interacting with content on YouTube/adidasBasketball. It works by locking sections of a video until that video receives a certain amount of views (see below) at which point a new scene is revealed – and so on. The more views the more interesting the content.
As well as that the team have created a game type item that delivers content based on the skill of the user with a power meter (below)
and a cunning device that enables the viewer to direct the action (via 4 cameras) within a clip by simply using arrow keys.
Here (look for this bit):
PR here.
adidas My Style Lookbook
New work for adidas Womens Training from RIOT – created in collaboration with the mighty Fools.
Creativity Interactive Spot of the Day.
Ommwriter
‘Ommwriter is a humble attempt to recapture what technology has snatched away from us today: our capacity to concentrate. Ommwriter is a simple text processor that firmly believes in making writing a pleasure once again, reinvindicating the close relationship between writer and paper. The more intimate the relation, the smoother the flow of inspiration.‘
‘If you are a scriptwriter, blogger, journalist, copy writer, poet or just someone who enjoys writing, welcome back to concentrating.‘
Via@fefaromano
rubbishcorp® @ Creative Social San Francisco | #cssf
rubbishcorp® is at Creative Social in San Francisco for the next few days. It’s gonna be ‘AWESOME!’ as they say here in the USofA. I’ll obviously keep you informed, and there’s gonna be a shit load happening – including (and for me the most exciting bit) a the tour of PIXAR we’re all doing in the morning.
Yey!!!
Blog here.
PowerPoint Vs Twitter
This plugin for Microsoft Powerpoint enables you to insert live twitter feed apps into your Powerpoint presentation. It can be used as a twitter ticker bar right through to a live crowd meter, voting tool and feedback slide.
WorkSnug
WorkSnug is an Augmented Reality application for the iPhone 3GS. It connects mobile workers to the nearest and best places to work.
RIOT ID
Been involved in creating a new identity for the RIOT:
It’s part of a family in this form, but alone it’s a block from which the lettering is carved out. Like a brick.
Ntag | Nokia viNe | musicdNa and Geodelic
A couple of years ago I (while at R/GA) started engaging Nokia with the thinking that ended up becoming Nokia viNe. viNe has won a lot of praise and a few awards, but the reality is that viNe was only part of a bigger picture.
viNe began as a presentation called Ntag. The Ntag concept was basically a semantic web type idea that entailed the creation of a ‘duplicate’ digital persona of willing NSeries users. The digital persona would be based on the mobile and web activity of the user - including media and location data (the then USP of the NSeries devices).
The service was, at best, completely automated requiring the user to register their details and preferences at Nokia (Last FM style) just once and their digital persona would be born. From then on all their mobile activity, media and geo data would be logged and stored as an Ntag. The aim being that the Ntag was intelligent and would gradually learn about users likes/dislikes. The technology would busily work away in the background collecting data and then would interacting with other parties and Ntags in order to aggregate and serve the users with contextual and relevant info – depending on needs. For example, in it’s simplest form, the Ntag could tell a user about stuff around them that it knows they’d like based on their specific history. So specific exhibitions could be called out when the user was in the vicinity, or bars that played certain types of music etc. Partners (businesses) would obviously be engaged to increase the scope of the automatic learning and users could update info manually if required to increase/customize the usefulness of the persona/Ntag.
Beyond this I saw plenty of possibilities for the technology – a good example being a way for Nokia/partners to leverage digital outdoor to engage users based on proximity. A system that contextualized messaging and information (potentially as useful advertising about goods and services or access to photos or more social activities) based on individual persona’s would be easy to initiate and beneficial to all parties. Obviously there was a lot of scope for businesses to get involved in much more meaningful ways that just makin’ and shippin’ ads.
musicdNa was an idea that was presented later, it plugged into and fed that Ntag thinkin and process. musicdNa was by no means an original idea, effectively a Nokia Last FM – dNa scrobbled your library and created a persona (that could be linked to an Ntag) which would interact with other persona’s recommending you music, gigs, radio streams and bars that played certain music etc. Obviously the app scrobbled on your device as you wandered about, which introduced the idea of location based music services.
viNe incorporated a lot of these elements but, to date, is only a broadcast medium and has no real value beyond being a (very nice) microblooging platform. It’s shame. viNe has a lot of potential which it doesn’t yet deliver against and so hasn’t really lived up to it’s potential. With the raft of Augmented Reality offerings and other services like Geodelic emerging, it probably never will.
‘Geodelic is a new service that enables users to discover the information most relevant to their location and personal affinities. Without needing to search, the App discovers locations in your vicinity, and aggregates all the information related to where you are and what you’re looking for. Meaning you should be able to effortlessly navigate through information, by filtering through categories, locations or brands. Serving the App is a network of location partners and theme partners. Location targeted marketing is triggered by vicinity and relevance. Our network brings you information, products and services you are interested in, and most importantly, where you are.’
Although not automated quite yet, Geodelic (and offerings like it) are potentially very useful. Especially if they manage to deliver hassle free (user-scrobbled) contextual information which will undoubtedly have a big part to play in our new ‘augmented’ lives.
Props to ChickenMcMurray for the heads-up.
Meeting Ticker
Number of attendees + average hourly salary + time meeting started.
Tick tock, tick tock.
Lovely.
Nike Kit Builder
Nike Kit Builder (something I worked on at R/GA London) is finally live, following about a year as a retail initiative in Nike Town London. Basically it’s Nike ID for full footy kits, enabling anyone to build a totally customised Nike football kit for themselves and/or their players/team. You can choose styles, colours, add names, sponsors, emblems and even build trackies for your back room staff.
WhatTheFont | Shazam For Fonts
Seen a font in use and want to know what it is? Submit an image to WhatTheFont to find the closest matches on the database. Or, let cloak-draped font enthusiasts lend a hand in the WhatTheFont Forum.
Also available for iPhone.
viNe Gets Gold Lion | Grrrrrr
Nokia viNe won a Gold Lion for design, which is awesome for everyone involved. What I also like is that it was shortlisted in the Cyber Lions ‘Innovative Ideas’ category.
Woot!
More viNe posts.
F50 | The Spark
Film from the adidas stuff we’ve been working on over the last few months.
More to follow.
viNe | Creative Review | Best In Book
Nice piece on the viNe work, love that they have pulled the film out as I was very proud of what Airside cooked up and they often don’t get a mention. Their awesome design influenced both the site and the mobile app – for which they should get a high-five.
Thanks for the heads-up Luke&Wilf.