An interesting site for a clothing company that kinda creates a game out of shopping.

WTF.

ViaPlayfool.

Go buy one here.

*See what they** did there.

**Probably something to do with Mark Waites.

Augmented reality t-shirts on which you can play games. The shirts are a collaborative effort between Hybrid Apparel and augmented reality app Zappar (download Zappar for your iPhone, iPad, and Android). So it’s given that you need to install the free app on your device for the trick to work. Point your gadget’s camera to the t-shirt to trigger the animation sequence and play the game (in this case zapping Martian flying saucers). Fun if you’re holding the device – not so much fun if you’re the person wearing the T.

More here.

Clothing brand Bonds is giving people the opportunity to print Instagram pictures on their undies.

Bonza.

Here.

Sweet idea from Shwood Eyewear which basically enables the recycling of decks into frames.

Via3Billion.

Wearable 160×120 LED video coat/NTSC television made of circuit boards and LED flex boards hot-glued to a standard lab coat. It accepts input from an iPod and can display text, images, or video. It even has knobs to adjust the color, brightness of the media. The whole creation is powered by battery and lasts about an hour.

ViaGizmodo.

In Japan, office workers are being encouraged to cut down on airconditioning use by wearing cooler clothing. Uniqlo is leaning into that frame with SuperCoolBiz which shows consumers in two different styles, business and casual, to demonstrate how to swap your business suit for a cooler style of dress.

You can, of course, click through to buy the cooler clothes underneath the pictures.

Simple.

Here.

Net-a-Porter Live is basically a map (of the whole wide world) that shows, in real-time, what Net-a-Porter’s fashion-minded customers are purchasing.

Not unlike BookDepositoryLive.

Here.

My watch has a similar function, if I look at it around 2AM and I’m in a bar, chances are my level of sobriety is fairly low.

For Friday.

Here.

Nice.

Here.

Updated from earlier this year, the UNIQLOOKS 2011 Summer Contest once again enables participants to upload their favorite UNIQLO look. This time tho they’ll get the opportunity to win a trip for two to a UNIQLO flagship store in Tokyo, Shanghai, New York, London or Paris. The uploaded looks that receive the highest number of ‘likes’ will be narrowed down to three by UNIQLO and stylist Nicola Formichetti. Those three will win the trips as well as their styles being presented by UNIQLO as the suggested looks for the summer.

Simple.

Here.

From Uniqlo PR.

Previous  UNIQLOOKS post.

I’m guessing an NFC version will follow, along will every other retailer on the planet.

Smart.

ViaDigitalBuzzBlog.

Korean table tennis champion, actress and former model Sooyeon Lee challenges herself to a high-fashion endurance match in a film by NOWNESS contributor Matthew Donaldson.

More here.

Via3Billion.

Fitting Room prototype. Kinect + Processing + 16 HiPoly full 3d dress models.

Uniqlo‘s cleverly named social media/gallery Art-Of-The-Trench style website that enables users to upload pictures of themselves sporting the company’s clothes. Users either tweet or Facebook their favorite photos to share with friends. Little red Uniqlo badges next to an item indicate that the outfit is of Uniqlo origin. There’s also a counter for the number of people who liked the picture at the top right corner.

Here.

Via@EstelleRicoux

Transcend (Recon Instruments’ collaboration with Colorado’s Zeal Optics) is the world’s first GPS-enabled goggles with a head-mounted display system linked to Google Maps. These marvellous goggles apparently “require minimal interaction” yet boast an impressive amount of features, including a full-color micro LCD display, Google Maps overlay, real-time statistics (speed, altitude, vertical, run-counter, temperature and more), and keep a log of averages, maximums and minimums for each run over the entire day.

Sick.

Here.

ViaCoolHunting.

Here.

Concept by Gerry Mckay.

“The clothes are designed as a silent protest against the new reality of being searched to the point where we’re basically naked. We don’t intend for this to be anything more than a thought-provoking way to fuel the debate about safety vs. civil liberties. If we sell a few items, great. But the main intention is to open more dialogue. It’s more of a conceptual piece than anything else.”

IV Amendment.

♥ it.

Here.

Go on. I dare you.

Here.

The Fuck 3D Fuck 3D paper glasses where introduced some months ago. In addition you can now FUCK-3D-fy any picture on the web with this smashing bookmarklet:

FUCK3Dfy Bookmarklet

To use it simply grab said bookmarklet (above) and drag into the bookmarklet bar (or right-click and ‘Bookmark/Favorite this Link’). your Fuck-3D-fy’d pictures will all appear on Twitpic right here.

A bit like this:

Fuck-3D-fy away!

Analog glasses here.

Link here.

Nice early use of the Facebook ‘Like’ plug-in by Levi’s that enables visitors to see the number of facebookers who like an item on their new social (media) shopping site. They’ve integrated the feature with every product and it even pulls in pics of your friends who’ve “liked” the item. The site also extends Connect integration to create a “friends store” which customises the entire experience to be facebook friend based.

Nice.

Here.

Via.

Sweet.

In retail industry consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales. This interactive billboard is a demonstration of how smarter retail system can work.

ViaPlayFool.

The beautifully engineered interaction on this Wrangler Collection site makes you wanna look at every page.

Very nice.

It’s a real shame you can’t just buy the stuff on site – leveraging this experience with a little instant retail gratification would generate a lot more revenue than making people search out the products.

Here.

Clothing here.

Via@thestarrman

The world’s first wearable magazine presents their 51st T-Shirt issue with augmented reality. The t-shirt houses an AR game of Paper, Scissors, Stone. As a side note, I might be wrong, but isn’t that my good friend Mr Fredrick Aven in this picture..?

from t-post.

‘On thesixtyone, new artists make music and listeners decide what’s good. We’re nurturing a growing ecosystem where talented folks can sell songs and merchandise directly to their fans. Unlike a record or distribution deal where they only make $1-2 per album (if they ever get paid, that is), artists on thesixtyone make at least $7 per album and are paid every 30 days — no wait for recoupment and no complex royalty schemes’

Recently overhauled and looking pretty good.

Blog, Facebook, or Twitter.

More here.

Previous post here.

There is/will be a huge amount of debate as to whether or not this is a good ad/idea. Whether using breakdancing is acceptable, whether Sid Lee have done justice to the Star Wars franchise etc. I think that discussion largely misses the point. The product (adidas Star Wars sneakers) is the idea, you don’t really need another ad/idea to sell that concept to me. The point of this spot is to simply introduce the line and tell me when I can buy them, which it does very and well and, I’m guessing, to a massive amount of people . Beckham, Daft Punk, Snoop, Calle 13, Neil Armstrong, Stormtroopers, Lord Vader and some Tie Fighters is pretty hard to argue with.

The force is strong in this one.

Using your features the app maps pairs of augmented reality shades onto your face. Once you’ve decided which look bestest – you can click straight through to the store to buy. Sweet.

WARNING: When watching video be sure to turn your sound down.

Site here.

Like it says.

Here.