100,000,000
Avril Lavigne’s video for Girlfriend has knocked The Evolution of Dance from it’s YouTube toppermost (3 year) No 1 spot. It’s a monumental occasion for both Lavigne and YouTube.
There is, of course, a certain amount of controversy surrounding the figures. A ‘cheating’ (or clever, depending on how you look at it) AvrilBandAids.com have created a way to hoodwink the YouTube system. When fans open a browser on the YouTube page, the video is auto refreshed every 15 seconds, thus helping promote the video by being able to ‘view’ it some 5,000+ times per day. I guess whichever way you do look at it, it doesn’t really matter - Lavigne made it to 100,000,000 before anyone else and that will never be up for debate.
Not only has Girlfriend beaten Judson Laipply to the No 1 spot, but it has become the first video to top 100,000,000 views which demonstrates ‘brand Lavigne’ has a reasonable understanding of it’s mostly female (supposedly) teenyish market. And for little old YouTube, well, it has clearly demonstrated what many have known for a while now: it has become a (if not the) major force as a tool for online music consumption and marketing.
Crime Finder
This Crime Stats Heatmap indicates the level of crime detection in relation to specific areas of London. Which is brilliant if you want to score or burglarize someone in a relatively burglar freindly neighbourhood.
eDopter
“Edopter combines your insight and worldwide buzz to tap into the next big thing. Create and follow trends, share and discuss them - then watch as they spread across the world. Who tells the world what‘s next? You do.”
Viral Video Chart
The Viral Video Chart is a site that basically collates info from YouTube and Google etc, plus loads and loads of blogs and social networky places to see which online videos people are talking about / viewing and posting the most. They count the number of times each video is linked and the number of times each video is embedded. From that they publish a list of the top 20 videos that generated the most buzz the previous day - which is a pretty good yardstick of what’s hot and what’s not on your interwebs.
The upshot of all that is that you can find meaningful stuff like this:
