Andro | World.Words.Lights.

Bit late on this, but I love it. Androp music video that is funded by the sale on eBay of the video’s toy star. Depending on how the the toy sells, the team plan to produce and sell the video’s other toys. A smart and pretty unique compensation model, as the agency keep the proceeds as part of the creative fee.
Nicely.
Here.
eBay.
Daytime Fireworks
Boss.
YouTube | Comment Mixer
Comment Mixer enables users to take any YouTube video and mix it up like a record.
Awesome.
(hit CC on the play bar to switch to English subtitles).
Androp「Bright Siren」Music Video
Go here.
Awesome.
Subway Shopping

Tesco (Korea) has created a virtual store in the subway where commuters can buy their groceries off virtual shelves on the walls . Punters just scan QR codes on the products with their phones and the products are added to their cart. Once they are done the items get delivered to their homes.
Well smart.
ViaAdverblog.
The Method In Marc Shillum’s Madness
‘Brands are no longer definitive. They are temporal. Brands are informed by multiple voices, and they exist in multiple mediums and through multiple contexts. The media that a brand inhabits is no longer fixed or linear, it is iterative, with no beginning, no end, and little permanency. Adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive, mechanized, inhuman, and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value.’
Marc Shillum and I worked together at R/GA on Nokia viNe, to which he brought the thinking about which I am posting. Marc is now Principle at Method, he works cross discipline to manage brand coherence, uniting behaviors, words, symbols and signifiers into brands capable of existing in todays agile and iterative environment. To some that may sound a little like bullshit, but I can assure you it is not, that is exactly what Marc does – Marc is an anomaly.
So, if you read one thing this year, make sure it’s this:
Proper.
Here.
ExcellBook | Be Stupid At Work
Downloadable App that makes Facebook look like a spreadsheet.
Brilliant.
Not actually that stupid though…
Here.
WARNING: This video is annoying.
Kinect Graffiti™

Kinect Graffiti™ is a digital graffiti tool using “Microsoft Kinect” camera. Idea behind this project is to use the kinect to track the motion behind graffiti. Visualizing the body and drawing trough different angles in realtime, understanding surrounding space, pausing the time, etc…


Built in processing & openGL, SimpleOpenNI, openNI and primeSense libraries.
Flickr here.
Site here.
JRA Japan World Cup
I’ve no idea what’s going on, but this site is incredibly well executed.
Here.
ViaAdverblog.
Kaiser Chiefs Vs W + K

Create your own version of their new album and then get a quid for each one you sell.
Well smart.
Here.
It’s just a shame everyone hates them so much.
GTA 4 Google Street View
GTA4.net have created custom views of Liberty City and added them to a Google Map enabling the exploration of the entire map of Grand Theft Auto IV, in Street View. The map shows all the important locations in the game, such as health & weapon pick-up points and all the important mission starting points and is, like, totally sick.
Nicely.
Here.
OECD Better Life Index
Your Better Life Index is designed to let you visualise and compare some of the key factors – like education, housing, environment, and so on – that contribute to well-being in OECD countries. It’s an interactive tool that allows you to see how countries perform according to the importance you give to each of 11 topics that make for a better life.
Here.
ViaDave.
NFB Interactive
Lovely interactive video.
Here.
ViaMyNewHero.
Happy Machine
Wow.
By Physaliastudio.
ViaPC.
ro.me | 3 Dreams Of Black

Chris Milk + Aaron Koblin follow up their previous Google collaboration for Arcade Fire with this new interactive “Chrome Experiment” for Rome, a new project from Italian composer Daniele Luppi and US producer/musician Danger Mouse with Jack White and Norah Jones. Whereas the Arcade Fire’s Neighbohood Downtown manipulated Google maps and street views based on whatever address you inputted, “3 Dreams Black” is a trippy dreamscape through you which navigate. Or, if you wish, you can create your own elements to add to the dream for others to experience.

Brilliantly realised and an awesome showcase for Chrome’s OpenGL technology which enables 3D visuals without a plug-in.
Site here.

Tech info here.










