Link.

Sellotape dispenser, Sellotape and a bit of rubber tube.

Smashing write up of the my CSFanboy here.

And this fantastic sketch of the evening by UX designer Eva-Lotta Lamm (Twitter).

Here.

Brilliant.

Thank you both.

The Head Mounted Display from Sony is a personal entertainment system with 2 HD/3D OLED screens that pump out High Definition/3D images appearing as a huge big cinema sized screen before your eyes. The tech is not yet available in the shops but, thanks to the lovely Sony, we’ll have one rigged (in 3D) to a PS3 Wednesday night.

More here.

Here

Following the success of CS Presents, Creative Social are launching a Fanboy series – a series of evenings where the Socials who fanatically collect culture for themselves will share what makes them passionate. Albeit art, gaming, music, squids, Ping Pong or vinyl toys, Socials will curate an evening of great speakers to deliver an inspirational and fun evening.

I’m very happy to announce that the first evening of Inspiration in London, will be curated by rubbishcorp® on Wednesday 5th October at Mother London.

Mainstream media still largely depicts video games as made by Satan for gun toting juveniles learning to kill from the comfort of their Lazyboy.

Yet recent figures clearly demonstrate that more money is now being spent on video games than on films (both cinema and disc), despite British cinema enjoying its best period in decades.

This is the clearest evidence yet that the games industry has come of age and has transformed itself from niche entertainment for teenage boys into mainstream entertainment for millions of British families.

Mania of the Geek sets out to explore the impact of this relatively over-night phenomenon on our culture and everyday lives.

Confirmed Speakers:

Stephen Curran is a British video game journalist, presenter, author, and game designer. He was an editor at Edge magazine, also writing under the name RedEye. The RedEye articles have been cited as one of “Ten unmissable examples of New Games Journalism” by Guardian Unlimited.

Curran’s published books include Game Plan: Great Designs That Changed the Face of Computer Gaming (2004), The Art of Producing Games (2005), The Complete Guide to Game Development, Art & Design (2005) and Game On: The 50 Greatest Video Games of All Time (2006); the latter three were written with David McCarthy and Simon Byron He currently presents the Resonance FM gaming radio show, One Life Left, and works as Creative Director at games studio Zoë Mode.

Pat Kane is the author of the best selling book, the Play Ethic. The Play Ethic is a manifesto for a different way of living and seeks to change the way you look at your daily life, how you interact with others, how you view the world. It is a guidebook to new, exciting – and unsettling – times. But even more than this it is a survival guide for those seeking to break the shackles of work dominated society.

He also happens to be one half of the band Hue & Cry.

I’m gonna run on a bit as is one other person, they are yet to confirm.

Tickets here.

Massive thank you to Budweiser who will be providing us with some lovely cold beer.

Every Friday (from June 3rd) I am gonna open this blog up and post showcases of young/up and coming talent. Don’t matter what you do or who you are – I’ll consider everything, just so long as it’s relevant – if you you read this blog, you’ll know what that means.

So, if you consider yourself (or someone you know) young/up-and-coming (that excludes you Vic), and you’d like a platform to show off some stuff to the industry, just email yoof at rubbishcorp com a profile and the work you wanna include with any words, links or other stuff you might wanna add.

I’ll just upload the best of that week, and they’ll all live in that little box (top right) ->

Over to you.

N.B. Please keep the posts as short as you can.

‘The digital revolution offered a whole new arena for us to create stimulating, interactive, big smile, Fun. LOL. Is the Internet still giving us laughs? Come and join members of Creative Social who will be discussing their individual views on this subject ranging from virals from the early days of the Internet, to how Google’s algorythms are adding to the world of crap, to the Dark side, and how to resist it, from a collection of Socials:’

Andy Sandoz, Creative Partner and Innovation Director, Work Club

Flo Heiss, Creative Partner, Dare – London

Laura Jordan Bambach, Executive Creative Director, Lost Boys International – London

Sam Ball, Creative Partner, Lean Mean Fighting Machine

Nathan Cooper, Digital Creative Director, Anomaly

Chris Clarke, Chief Creative Officer, Lost Boys International – London

Tickets here.

That’s a lot of people, which means I could probably make a reasonable amount of cash if I introduced advertising – which is, of course, very tempting. I’ve put a lot of energy into this site over the last 5 years and it would be nice to see some revenue. But, I am rubbishcorp® and I have principles – so the decision is not a simple one. As I have always said: rubbishcorp® has no flashy office, no work force, no corporate guidelines, no holding company, no fat cats, no stakeholders, no boardroom, no hidden agenda and no greed.

I don’t want to change that.

As it stands I have three options – I could carry on without, do display or I could get a sponsor. The latter might lead to an issue with my integrity, the display is just plain annoying and the carrying on leaves me wondering if I am being an idiot. My experience tells me to look for a partner, but I’m not sure who that could be (suggestions welcome). As you well know, I am not the most partizan of people which makes it harder to find a match.

What do you think? Do you care?

You are my readers and I value your opinions, and you should have a say in how this site develops. You are the people that subscribe to this blog and you are the people that make it what it is, so I’m asking you – would it matter to you if I introduced advertising?

Should I succumb to display, look for a partner or just carry on wondering?

Your call.

The fact that the script is read by some children in a white studio, on film (all of which is very futuristic), doesn’t in any way mean that it is how the next generation will engage with brands. Go on PHD, admit it. You’ve made it all up. You got the intern to write down some buzzwords and you wrote a shit script off the back of them.

Officially the most shittest thing I have ever posted on this blog.

Divvy’s.

UPDATE:

Good to see Marketing Magazine have got their fingers on the pulse:

Funny. As are the comments on the youTube.

My 10 minute MetaPhwoar talk from the Internet Week.

The others here.

The about text: ‘My name’s Nathan Cooper and I work in advertising at Anomaly, as a traditional creative. This is where I write my thoughts and put work up that I like. I don’t like blogging generally, the guys at Anomaly told me I had to. Since I’ve started working in advertising, the industry has lost its traditional roots. But what’s wrong with a good old character, a massive TV ad or a scratch and sniff? The industry has become obsessed with new media. My favourite medium to work in is direct mail, mainly because there are so many creative opportunities to use those pens that do a reveal when you turn them upside down. You may already knowhttp://www.rubbishcorp.com/. This is the kind of advertising I hate, someone obviously enjoys cashing in on my success and abusing my name to promote themselves. If you know who this is, please contact me at nathancooperblog@gmail.com.’

Otherwise, enjoy my blog.

Funny piece of self-promotion sent to me with the message: ‘We can carry on this way if you want. A progressive creative director gradually seems not so progressive. Or you could get back to us.’

Smart.

I particularly like the inspiration link.

“y00t” I made the grade. I’m gonna be doing my Internet Advertising = Purple Rain 10 minute Metaphwoar on Tuesday November 9 at the Slaughtered Lamb EC1 from 7PM – along with 9 other dudes and dudettes.

Site and info here.

For Internet Week.

Thanks Andy.

w00t!

It’s just a thought – but it seems like an idea that might be useful to a lot of people.

That was all.

Thanks,

rubbishcorp®

♥

x

I’m gonna be talking about ‘What Makes An Anomaly’, at the Creative Company Conference in Haarlem on the 14th of September. Maybe I’ll see you there…

Link.

Last november the nice folks at Atomic Floyd sent me a pair of HiDefJax headphones. Nice looking phones with a quality sound. I liked them a lot, but then, about 5 months later, they broke. The sound stopped coming out of one of the tiny speakers. I alerted the Floyd who very kindly sent me another pair of the same phones. Awesome, except that pair is now broken. The sound has stopped coming out of one of the tiny speakers. Rubbish. Once is forgivable, twice is just bad.

So, if you read my post and have bought a pair – I’m sorry. If you haven’t and you’re looking for a new pair of phones, probably best not get a pair of Atomic Floyd as they seemingly only last 4/5 months.

Previous post here.

Atomic Floyd – for bad products – rubbishcorp® un-salutes you.

Secondly, Alfred Malmros and Luke are killing it in the UK. Alfred is a member of my ‘non-department’ creative department at Anomaly. His (Young Lions) partner Luke is someone with whom I’ve had contact over the last few years (with his regular partner Wilf). These guys are all incredibly talented strategic creatives (creatigists as you’d call them if you were a t**t). Luke & Wilf currently working at Sony Music. Alfred’s sponsorship is technically a shared undertaking as Mr Paul (Hospital 100) Graham and Mr Malmros colluded in adding Anomaly to the rubbishcorp® sponsorship action.

I’ll be updating the progress of the rubbishcorp® Cannes Young Lions Creative Stable through out the week. If you’re in Cannes be sure to say hello to the boys and buy them a beer. Niels, Pascal and Luke will be wearing the pure rubbishcorp® branded (above) clothing, with Alfred wearing a hybrid rubbishcorp® Anomaly garment (below).

Go rubbishcorp® Cannes Young Lions Creative Stable!

N&P here.

Alfred here.

Luke & Wilf here.

On Friday June the 25th I will be joining a few other people in Cafe Molenpad, Prinsengracht 653 to say farewell to Amsterdam. If you wanna come say goodbye I’ll be there from around 8…

Just over 4 years ago I started to follow the fortunes of a small New York based agency called Anomaly. The thing that caught my attention about Anomaly was the way the company presented itself. Not since my early days at Mother had I heard an agency be so distinct about what it represented and what it intended to be as a brand. And not since those days had I felt such affinity with a company vision. Anomaly has since proven itself as that new model agency, blurring the borders between traditional marketing services and working successfully as a business development partner. That billing and work is attracting a certain type of client and partner – and it’s those people that I see as the future of this business.

A little over a year ago I learned that the small New York based agency was to become a small London based agency. We met and we talked about the possibility of my working at that agency. At that time there wasn’t really a need for a Creative Director, but I think, even then, we both knew that wasn’t going to be the case for very long.

And fortunately it wasn’t.

I am so happy to be able to announce that I am now that Creative Director. The opportunity to work with the brands on this roster is magnificent. And the opportunity to be part of the future of an agency as smart, special and as distinct as Anomaly is a career dream come true.

Bring it on.

Very soon after I arrived here in The Amsterdam I started teaching at the Miami Ad School – last night (18 months later) I took my final class. As I left I realised that (professionally) the Ad School experience was one of the best I’ve had while I’ve lived here. Not only was it hugely rewarding to work with, and try help, so many talented people – but I also learned loads from each group of students as well as loads about myself and my work. The school does a fantastic job of giving students that want to work in ‘Advertising’ an opportunity to work with real agency people and get real briefs. The mix of tutor discipline is good and practically all of those I talked about it with said they loved the course and the opportunities it provided. Thank you Peggy, Joanna, Marjo and all for making my time there so worth while. If you’re reading this and you sat one of my classes please let me know how you are getting along. I am very sad to leave the school and I hope I can continue to work with students in London.

Miami Ad School Amsterdam – rubbishcorp® salutes you.

PS. Beer for the first person to name the dude in the foreground of the above photo.

I’ve been perfecting the design of this unit for a few days now (obviously I’m pretty busy). A wheeled IKEA bedside table, 40″ TV, console selection, iPad, phones and 5m extension cable.

Makes any room in the house an instant ‘pop-up*’ arcade.

*Incase you don’t work in marketing – pop-up items are very ‘le dernier cri’.

The initial idea would be to open one here in Amsterdam, but I guess the idea has a certain global appeal – just so long as there are English people around.

Heineken would likely never allow it – nevertheless, I think it’s a winner.

Anyone?

rubbishcorp® is the voice of @creativesocial this week.

© rubbishcorp® + internetfancy 2010.

That There Cloud.

The only thing stopping the mass adoption of cloud technology is peoples reluctance to give up owning stuff. New household brands like Spotify, Apple and Google are all making the whole thing seem a lot more friendly and are paving the way for that mass adoption. Unsurprisingly they’re not alone, many others are testing the waters – figuring out a model that works for them.

Meanwhile the hype and fear has now passed and so people can more easily get onboard. 2010 will see the flood gates open and the migration of our complete digital lives to a online storage facility begin. The only question now is how much are you going to pay to store and access all your digital stuff?

Mobile.

The market for downloadable applications will continue to grow at a fearsome pace. Surprisingly, and despite all the hype, Apple’s App store still only accounts for 13% of the total market share for downloadable apps where Symbian/S60 (Nokia) accounts for 46%. The Open handset alliance, oFono (Nokia/Intel) and others are beginning to suggest/realize feasible alternatives to Apple in the smart phone market. Of course, iPhone will continue to grow, but now so will it’s competitors. Given the might of one in particular, I wouldn’t close the book just yet.

For agencies to succeed in mobile marketing this year, they’ll need to provide people with a measurable degree of utility, relevance, or entertainment (no surprises there). That success can and has come from developing mobile applications for smart devices. It’s pretty rich ground given the billion + downloads from the app store and with other platforms growing expect many more marketers trying their hand at utility based consumer communication.

Augmented Reality

Ubiquitous GPS and compasses in mobile devices will make augmented reality increasingly indispensable. There are already numerous applications for iPhone and Android mobiles that assist us in ‘finding places we need’ and the trend isn’t about to ease up. Location-based gaming will also continue to spread, littering our virtual worlds with puzzles, easter eggs and big huge monsters. On top of that navigation displays will switch from top down map-based action to arrows on the ‘real’ street. More remarkably you ‘ll need only to point your camera at someones face to find out who they are and what their name is.

iPTV

This year broadband-enabled (iP)TV will finally get fully piped into the lounge of the masses. It’s been a long time coming but it should mean you actually get a truly ‘on-demand’ TV experience on a TV screen in that big lounge. And it won’t just be like TV, you can be sure each broadcaster will integrate social networking and media applications into their offerings to keep you glued to their offering. What’s really interesting is that Apple is moving towards this ‘living-room’ space while the other electronics giants are trying to move into Apples area…

Regardless, TV viewing is up and people want the choice the internet provides, 2010 will be the year they get it – the only questions are what and who from?

3D TV

If iPTV wasn’t enough, 3D TV will also be bursting into your living room over the next few months. While manufacturers, content providers and broadcasters (like Sky who are planning to film the world cup in 3D) are embracing the revolution, a question mark still remains over whether consumers will be as willing. Viewers will of course need to buy a shiny new TV to marvel at the 3D pictures and the manufacturers have not yet confirmed how much their 3D sets will cost. I wouldn’t bet against it initially being very expensive. Plus, there’s the tiny matter of those silly glasses; yes, you will need to wear special spectacles to watch, that is until the second generation, which will apparently do the 3D magic automatically. It’s clear that the tech will need to overcome some significant problems before consumers get as (cash on counter) excited by the prospect of 3D as the content providers and electronics companies so clearly are. Then perhaps that’s only because it’s a lot more difficult to pirate a 3D experience, right?

Gaming.

If there’s one thing that isn’t conjecture in this post it’s that gaming will continue to lead the way as the most rapidly evolving and creative industry around. Most notably the PS3 will continue to see a bit of a sales bounce. The trend will continue into 2010, when hotly anticipated exclusives like God of War III, Gran Turismo 5, MAG, Heavy Rain and The Last Guardian start rolling out. As more and more people jump on the HD bandwagon Sony‘s built-in Blu-ray make it a compelling all-in-one home entertainment machine. Plus there are those awesome rumors that a PS3 can run 3D games with little more than a tiny software update (and a 3D TV of course). This combo should see the PS3 become a little more competitive with the Wii (HD?) and the Xbox 360, even with the arrival of Project Natal.

On that note Natal is slated for 2010 release. Don’t get your hopes up though, even if the tech makes it to ours shelves (which I think may be a little hopeful), it’s unlikely to make much of an initial impact as few developers will be prepared enough to make full use of the systems potential. Rest assured that when they do you’ll sure as hell know about it.

Social Media.

In 2010 we’ll begin to see social networks focus more on specific niche models over just general socializing/annoying old school friends. It’s a natural evolution, services like Ning are already gaining share and the reality is that people are more willing to pay for access to specialty networking groups, which makes the proposition way more attractive to the major players.

Payment models will exclude advertising/spammers (see below) and will enable higher-quality offerings for the user – this the key to successfully monetizing the networks and the big guns know it.

Corps (including this one, obviously) will begin to include social media initiatives on a larger scale, and higher up the food chain. Many will move beyond reliance on marketing initiatives and will begin to engage their own social media experts/departments, if they haven’t done so already.

Many organizations are waking up to time-sucking qualities of social networks in their office spaces and so may ban its use. It doesn’t take a genius to work out that employees will seek to feed their social media addictions on their mobile devices and as a result, sales of ‘social software enabled’ smartphones will be on the up.

The big loser this year is poor old electronic mail. Social Networking sites are beginning to own information and content sharing, Mozilla (creator of the worlds biggest browser) is on the offensive with Raindrop and, although it got off off to a shaky start, I can’t see Google Wave laying down without a fight. It’s not over yet, but the writing is definitely on the ewall (sorry).

Apple.

At the time of post it seems Apple is intent on releasing a 10″ iPhone. Supposedly, it will be very pretty, reasonably priced and you’ll be able to be constantly connected to the interwebs with the thing. Sounds good on paper but the reality may be very different. You have to ask yourself why would you want a 10″ iPhone if you already have a regular iPhone that fits in your pocket and a Macbook for everything else?*

*Of course I have got this horribly wrong – everyone desperately wants a 10″ iPhone.

And finally- pay-per-view advertising?

A prominent trend, and something a little more worrying for the industry, is advertising as a punishment for being poor. Spotify is a good example (of course there are many more) as in it offers a premium service that is effectively the same an the basic service only devoid of advertising. And then, more interestingly, there are services like Blyk, that offer highly desirable free stuff, just so long as you can prove you have interacted with the sponsors. Services like Blyk differ in as much as the ad content can be carefully targeted, therefore relevant and useful.

We all know ad cash is increasingly going to a much more diverse and fragmented array of marketing disciplines; social networks, mobile, search engines and PR etc. This effectively means advertisers have to work much harder to get your attention, I’m just not sure forcing people to interact with ad’s is really the best solution in the long term.