Same Old rubbishcorp®
While Iain has a fresh shiny new blog here, rubbishcorp® plans to stick it out. By the way, I have been trying to post over the last few weeks but mostly the Internet has been a bit empty and rubbish. Today feels a little like a day that things might be getting back to normal…
rubbishcorp® CargoCollective
I built a portfolio site on CargoCollective at the weekend. Following on from some activity last week I’m gonna take all my work stuff offa this blog. If you’re thinking about putting your work up, CargoCollective is a brilliant platform. It took a while to size and write everything but the implementation was dead easy, just needed a tiny bit of HTML – which is about my limit.
Link.
rubbishcorp® 80′s iPhone Mod


Sellotape dispenser, Sellotape and a bit of rubber tube.
rubbishcorp® At Lunch
I’m away for a bit from tomorrow, need some time off. Unlikely I’ll post for a week or so – but I’m sure you’ll survive. Take it easy and I’ll see you when I get back.
YCC CSFANBOY Report + Drawing
Smashing write up of the my CSFanboy here.
And this fantastic sketch of the evening by UX designer Eva-Lotta Lamm (Twitter).
Here.
Brilliant.
Thank you both.
CSFanboy Sony HMD Tech Demo
The Head Mounted Display from Sony is a personal entertainment system with 2 HD/3D OLED screens that pump out High Definition/3D images appearing as a huge big cinema sized screen before your eyes. The tech is not yet available in the shops but, thanks to the lovely Sony, we’ll have one rigged (in 3D) to a PS3 Wednesday night.
More here.
CSFanboy Competition
As part of the CSFanboy I’ll be running a little competition. There will be a prize, although I can’t tell you what it’ll be because then you’ll know the basis for the competition and you’ll be able to cheat. If you’re coming and you wanna enter you’ll just need to bring a version of the form below a pen.
rubbishcorp® Creative Social Fanboy #1 Mania Of The Geek?

Following the success of CS Presents, Creative Social are launching a Fanboy series – a series of evenings where the Socials who fanatically collect culture for themselves will share what makes them passionate. Albeit art, gaming, music, squids, Ping Pong or vinyl toys, Socials will curate an evening of great speakers to deliver an inspirational and fun evening.
I’m very happy to announce that the first evening of Inspiration in London, will be curated by rubbishcorp® on Wednesday 5th October at Mother London.

Mainstream media still largely depicts video games as made by Satan for gun toting juveniles learning to kill from the comfort of their Lazyboy.
Yet recent figures clearly demonstrate that more money is now being spent on video games than on films (both cinema and disc), despite British cinema enjoying its best period in decades.
This is the clearest evidence yet that the games industry has come of age and has transformed itself from niche entertainment for teenage boys into mainstream entertainment for millions of British families.
Mania of the Geek sets out to explore the impact of this relatively over-night phenomenon on our culture and everyday lives.
Confirmed Speakers:
Stephen Curran is a British video game journalist, presenter, author, and game designer. He was an editor at Edge magazine, also writing under the name RedEye. The RedEye articles have been cited as one of “Ten unmissable examples of New Games Journalism” by Guardian Unlimited.
Curran’s published books include Game Plan: Great Designs That Changed the Face of Computer Gaming (2004), The Art of Producing Games (2005), The Complete Guide to Game Development, Art & Design (2005) and Game On: The 50 Greatest Video Games of All Time (2006); the latter three were written with David McCarthy and Simon Byron He currently presents the Resonance FM gaming radio show, One Life Left, and works as Creative Director at games studio Zoë Mode.
Pat Kane is the author of the best selling book, the Play Ethic. The Play Ethic is a manifesto for a different way of living and seeks to change the way you look at your daily life, how you interact with others, how you view the world. It is a guidebook to new, exciting – and unsettling – times. But even more than this it is a survival guide for those seeking to break the shackles of work dominated society.
He also happens to be one half of the band Hue & Cry.
I’m gonna run on a bit as is one other person, they are yet to confirm.
Tickets here.
Massive thank you to Budweiser who will be providing us with some lovely cold beer.

NEW rubbishcorp ‘Yoof’ Showcase

Every Friday (from June 3rd) I am gonna open this blog up and post showcases of young/up and coming talent. Don’t matter what you do or who you are – I’ll consider everything, just so long as it’s relevant – if you you read this blog, you’ll know what that means.
So, if you consider yourself (or someone you know) young/up-and-coming (that excludes you Vic), and you’d like a platform to show off some stuff to the industry, just email yoof at rubbishcorp com a profile and the work you wanna include with any words, links or other stuff you might wanna add.
I’ll just upload the best of that week, and they’ll all live in that little box (top right) ->
Over to you.
N.B. Please keep the posts as short as you can.
The Internet Used To Be Fun, What Happened?

‘The digital revolution offered a whole new arena for us to create stimulating, interactive, big smile, Fun. LOL. Is the Internet still giving us laughs? Come and join members of Creative Social who will be discussing their individual views on this subject ranging from virals from the early days of the Internet, to how Google’s algorythms are adding to the world of crap, to the Dark side, and how to resist it, from a collection of Socials:’
Andy Sandoz, Creative Partner and Innovation Director, Work Club
Flo Heiss, Creative Partner, Dare – London
Laura Jordan Bambach, Executive Creative Director, Lost Boys International – London
Sam Ball, Creative Partner, Lean Mean Fighting Machine
Nathan Cooper, Digital Creative Director, Anomaly
Chris Clarke, Chief Creative Officer, Lost Boys International – London
Tickets here.
rubbishcorp® Vs Advertising | You Decide
My traffic is getting to a point where it is hard to ignore the commercial value of this site. If I continue to steadily attract the visitors I have been I’ll be at 1,000,000 + visitors a month (see stats below for the last 8 days):

That’s a lot of people, which means I could probably make a reasonable amount of cash if I introduced advertising – which is, of course, very tempting. I’ve put a lot of energy into this site over the last 5 years and it would be nice to see some revenue. But, I am rubbishcorp® and I have principles – so the decision is not a simple one. As I have always said: rubbishcorp® has no flashy office, no work force, no corporate guidelines, no holding company, no fat cats, no stakeholders, no boardroom, no hidden agenda and no greed.
I don’t want to change that.
As it stands I have three options – I could carry on without, do display or I could get a sponsor. The latter might lead to an issue with my integrity, the display is just plain annoying and the carrying on leaves me wondering if I am being an idiot. My experience tells me to look for a partner, but I’m not sure who that could be (suggestions welcome). As you well know, I am not the most partizan of people which makes it harder to find a match.
What do you think? Do you care?
You are my readers and I value your opinions, and you should have a say in how this site develops. You are the people that subscribe to this blog and you are the people that make it what it is, so I’m asking you – would it matter to you if I introduced advertising?
Should I succumb to display, look for a partner or just carry on wondering?
Your call.
We Are The Future / We Are Full Of Shit
“We Are The Future is a reflection on how the next generation will engage with brands.” LIKE FUCK IT IS. It’s a reflection of the views of a bunch of middle aged ad-people about some random technologies that none of them have any actual understanding of.
The fact that the script is read by some children in a white studio, on film (all of which is very futuristic), doesn’t in any way mean that it is how the next generation will engage with brands. Go on PHD, admit it. You’ve made it all up. You got the intern to write down some buzzwords and you wrote a shit script off the back of them.
Officially the most shittest thing I have ever posted on this blog.
Divvy’s.
UPDATE:
Good to see Marketing Magazine have got their fingers on the pulse:

Funny. As are the comments on the youTube.
The History Of Internet Advertising = Purple Rain
My 10 minute MetaPhwoar talk from the Internet Week.
The others here.
rubbishcorp® Nemesis | Creative Self-Promotion
The about text: ‘My name’s Nathan Cooper and I work in advertising at Anomaly, as a traditional creative. This is where I write my thoughts and put work up that I like. I don’t like blogging generally, the guys at Anomaly told me I had to. Since I’ve started working in advertising, the industry has lost its traditional roots. But what’s wrong with a good old character, a massive TV ad or a scratch and sniff? The industry has become obsessed with new media. My favourite medium to work in is direct mail, mainly because there are so many creative opportunities to use those pens that do a reveal when you turn them upside down. You may already knowhttp://www.rubbishcorp.com/. This is the kind of advertising I hate, someone obviously enjoys cashing in on my success and abusing my name to promote themselves. If you know who this is, please contact me at nathancooperblog@gmail.com.’
Otherwise, enjoy my blog.
Funny piece of self-promotion sent to me with the message: ‘We can carry on this way if you want. A progressive creative director gradually seems not so progressive. Or you could get back to us.’
Smart.
I particularly like the inspiration link.
@ Metaphwoar!
“y00t” I made the grade. I’m gonna be doing my Internet Advertising = Purple Rain 10 minute Metaphwoar on Tuesday November 9 at the Slaughtered Lamb EC1 from 7PM – along with 9 other dudes and dudettes.
Site and info here.
For Internet Week.
Thanks Andy.






