rubbishcorp® gone
I am away for the next few days without my computer. My blogging will be restricted to the Qik and Flickr widgets you see to the right and my viNe.
I am going to a SurfCastle in Portugal.
UK#6
rubbishcorp® hits the heights.
Got Me Tache Back
Last year I grew some face furniture for Tacheback and, more importantly, Everyman - the UK’s leading Male Cancer Campaign. If you’re not aware of Tacheback it’s a yearly event that takes place in September, all you have to do is neglect to shave your upper-lip and grow a sponsored moustache to raise vital funds for Everyman.
Since 2003 the hairy heroes have collected £700,000 for Everyman’s life saving research into testicular and prostate cancer. This year they need help making it to the big £1,000,000.
I’m a little bit late to the party this time, but none the less I will be sporting a moustache (of sorts) and collecting sponsors as usual. Thanks to the lovely people at Remington, I am armed with a 7in1 (frankly awesome) grooming kit with which I’ve carved my chops (see above).
So, make a donation or get your moustache on.
I Wrestle With Men
Thank you Dylan for yesterday’s comedy stealth post adaptations:
And thank you Mr Waites* (again) for you comedy email blog based communications:
I will be on holiday from Friday for 2 weeks. I apologize in advance should
your blog suffer any decline in quality.M. Waites
You are both very funny.
* Contrary to popular belief, I am in no way trying to ’suck up to’ Mr Waites. I love Leeds.
Gone Away
Be back in a week.
Easy
Friday.
Cock It
rubbishcorp@ is the new McFly.
According to the EU ‘marketing’ blog chart dooby, I have slipped 11 places (global rank in brackets). I’ve gone from a staggering new entry at 35 last month, down to 46.
It’s all over. Surgery, drug dependency and greatest hits next week.
Digital Jobs
Is it just me, or is this just a little bit cheeky?
“Hi Nathan,
I am working on behalf of _______________ and was impressed by how useful your blog is. _____________ is a specialist jobs board for the digital industry which provides a range of digital jobs across a variety of sectors including advertising, marketing, business development, web development and project management.
As you probably know, employers are investing more time and resources into the online market and as a result there is an increase in digital and new media career opportunities. Your blog entries provide an interesting insight into online marketing and advertising that many who want to pursue a career in the digital media industry could use to their advantage. We feel that a link to ____________ would benefit your readers since our site provides jobs across the digital industry such as online marketing careers. Whether it is a writing a piece about us and linking our website or just simply providing our link, your involvement would be greatly appreciated.
Anchor text: Digital Jobs
If you have any questions or would just like to discuss things further, feel free to contact me from the information bellow
The best bit is that they thought it important to recommended me some ‘anchor text’. Because clearly I could not possibly think up something myself.
Please note: rubbishcorp® has no flashy office, no work force, no corporate ID, no brand guidelines, no fat cats, no stakeholders, no boardroom, no agenda, no greed.
Nothing, just pixels.
And ideas.
rubbish®
i am out of action due to some bad stuff happening.
I will be back soon.
Whiteboard Terrorism
More unsolicited slander..?
Can You Collaborate..?
Most ATL and digital agencies are forced to ‘fuse’ as a result of their reluctance to admit they need each other. Clients want 360 and they are paying, so who the hell are agencies to say no? This ‘collaboration’ is mostly always a bun fight, not dissimilar to that of two children that can’t decide whose Uncle is the toughest. Ironically, on their own, neither idea probably isn’t all that, yet each party insists it’s bit is the best and should lead. The ATL being the brand guardian while digital delivers value etc. Sadly, and more often that not, the victim is the work. In the heat of battle agencies can forget about the people with whom they actually need to be speaking; the punter.
Meanwhile, both parties continually claim to be collaborative, and both are, provided it’s within certain internal parameters that don’t make either look weak in front of their clients. Both saying things like: ‘it will weaken the idea, blah blah…’ Time and time again, neither are willing to meet in the middle and so the output is disparate.
So what if you could actually mix the two? What if somehow, in all of this extreme difficulty and heartache, the misunderstood geek could work with the narrative addict? What if they could sit in a room and actually collaborate? Or, in other words, isn’t it time every one grew up and stopped thinking they are better than the others?
I want it to be different.
I want it to be different because it can be. Because you don’t need to be precious about your ‘killer’ idea and you don’t need to care about the stupid bullshit awards. None of it matters anymore. Nike consistently shows us that it doesn’t matter who owns the idea – if it’s good, it can happen. I’ve lived in both worlds and I know that they can co-exist. Yeah people are scared to make it happen, because loads of idiots would be out of a job, but it can be that much better. The work can be that much stronger; it just takes a few good people top be brave.
The reality is that no one is going to win this ‘fight’, because there is no one single prize. The big shops can, and probably will, out-gun the specialists and will consume most of them. No matter what you think, clients are still not ready for the digital agency to become the brand guardian, no matter how many say they are, they are not. Some tech companies maybe, but that’s not everyone is it? Those that are not consumed by the networks will build a different model around technology and selling - but even they will still need to advertise those products and services. And yes, experience is the brand, providing your brand can offer a unique experience - and that won’t always work without a little helping hand.
The funny thing is that while the whole industry is banging on about who will prevail, this is already happening, a whole load of people, like me, just want to get on and do it. And we will.
White Bored?
An attack on the core of rubbish®.
M is Microphone And G is Genius
Ring Ranger Dong For A Holiday.
Apparently, according to wikipedia Miker G is currently h is for homeless.
Binatone Murdered My Ad Man
I have been thinking about how I am always fairly down on traditional ads and the agencies that make them. Ironically, when I left college, I aspired to work in an advertising agency. I actually wanted to be a fancy pants film director, but making TV, posters and press (with actual cameras), was sort of about as close as I could realistically get to that.
Anyway, it was never my aim to ‘go digital’ (digital didn’t even exist back then), that just sort of happened, my interest in electronics led me there. From an early age I’ve been into games and gadgets and thankfully that’s had a positive effect on my career. As a result of my ‘geek streak’, I have slipped into pixel-based advertising – and now I have a job in a flourishing and rewarding industry. A lot of geeks will try and tell you that digital isn’t really advertising, but it is, it’s just on a device rather than on the telly
So, while it’s piss easy to bang on about how shit TV ads and ATL agencies are (particularly if you’re a smug ‘new media’ twat), the reality is that I, like many other smug ‘new media’ twats, wanted to, and did, make TV ads. And if it wasn’t for the fact that my Dad bought me a Binatone, I may well have been still doing just that.
‘Marketing Persons Blog’
Today was a proud day for rubbishcorp®.
I discovered (at the ace 77 spinning around) that I hit dizzying new heights as a new entry at 35 in the UK top marketing weblogs (yes, 439 in the world!). Brilliant, especially as they got my name wrong.
It’s not easy being rubbish®, but I think I’m doing a pretty good job.
