adidas BasketBall YouTube Action
New work (and a YouTube first) from RIOT/adidas that rewards BasketBall fans for sharing and interacting with content on YouTube/adidasBasketball. It works by locking sections of a video until that video receives a certain amount of views (see below) at which point a new scene is revealed – and so on. The more views the more interesting the content.
As well as that the team have created a game type item that delivers content based on the skill of the user with a power meter (below)
and a cunning device that enables the viewer to direct the action (via 4 cameras) within a clip by simply using arrow keys.
Here (look for this bit):
PR here.
SONY | Europe
Global digital business strategy, utility and product development.
Password protected.
adidas My Style Lookbook
New work for adidas Womens Training from RIOT – created in collaboration with the mighty Fools.
Creativity Interactive Spot of the Day.
Protected: adidas Fooball Utility
adidas | Football
We (RIOT) are starting to launch our adidas sports performance overhaul. We’ll be rolling out more as the months go on (across category), but the first real biggie is Football. This is obviously an on-going process with a goal of a unified more-easy-to-manage site and experience. The majority of the work has been on the backend, which is where the benefit will be noticed most – for RIOT, adidas and ultimately the punters. There’s obviously a lot of changes but most notably the relocation of the nav to the top of the page enables us to better leverage the header – for example it can now expand to deliver richer flash experiences. Plus we’ve adopted a much more modular grid system, making it easier to manage and switch in and out content units – local vs global.
It’s been a huge amount of work from a massively dedicated and talented team.
Check it out here.
Nokia viNe Brand Design
By us, a while back.
rubbishcorp® Vs Lionel & Zinadine
When I first joined RIOT (back in Feb) I got to go to a big TV style shoot to collect some online content for an adidas campaign created by 180. We (RIOT) shot the film below (as well as some others) which I strangely stumbled upon on xBox Live last night.
I co-wrote the films and co-directed some of the Lionel sequences – with Todd Bois who is the (awesome) Creative Director on Football here at RIOT.
Old skool – but still fun.
Massive props to the larger RIOT team for making all the F50 stuff happen.
Nike Kit Builder
Nike Kit Builder (something I worked on at R/GA London) is finally live, following about a year as a retail initiative in Nike Town London. Basically it’s Nike ID for full footy kits, enabling anyone to build a totally customised Nike football kit for themselves and/or their players/team. You can choose styles, colours, add names, sponsors, emblems and even build trackies for your back room staff.
viNe Gets Gold Lion | Grrrrrr
Nokia viNe won a Gold Lion for design, which is awesome for everyone involved. What I also like is that it was shortlisted in the Cyber Lions ‘Innovative Ideas’ category.
Woot!
More viNe posts.
Nokia viNe Mobile App
UI visual treatment flickr set here.
viNe | Creative Review | Best In Book
Nice piece on the viNe work, love that they have pulled the film out as I was very proud of what Airside cooked up and they often don’t get a mention. Their awesome design influenced both the site and the mobile app – for which they should get a high-five.
Thanks for the heads-up Luke&Wilf.
Protected: 02 | Zain Neighbourhood
Global Mobile Award Win For Urbanista Diaries
The first piece of work created for Nokia during my incumbency as ECD of R/GA London has picked up Best Mobile Brand Campaign in the Global Mobile Awards at the Mobile World Conference (what a mouthful). Urbanista Diaries was developed for the N82, a device that can, amongst other things, location tag photos. The idea: simply, we sent 4 well known Nokia fanboy bloggers on a relay around the globe to do just that. They took photos which were tagged via the pre-installed Sportstracker app. The resulting data was displayed on NSeries.com and was wigetized, so it could be viewed from any chosen location.
We also developed and built partnership widgets that enabled specific groups or organisations (CNN/Wallpaper/NatGeo/Salomon) to create similar yet more interest specific experiences. The project wasn’t ever planned as a campaign, it was intended as a longer term engagement, which it became – in the form of viNe.
Here’s the awards reel (which I didn’t write):
Massive shout out to James, Nathalie, Tom, Nic, Neil, Dazza et al. Brilliant.
Hooray!
Nokia | viNe
A while a go now we (R/GA London) did a piece of work for Nokia called the Urbanista Diaries. Basically we used an application called SportsTracker to give people the means to chronicle their activities via their GPS enabled cameraphone. Basically, a user would turn on the app on their phone and any picture they took would be tagged to the location it was taken along with the track or path traveled. As part of that work we created a widget for blogs/social spaces and enabled the personal broadcast of all that action.
Simple.
If you look to the right (in the sidebar) you’ll see the updated version of that widget that works with the updated version of the Urbanista experience: viNe. viNe basically takes the original thinking and adds video and music functionality (plus more to follow) to the existing photo GPS activity. We redesigned the site experience, rebuilt and re-designed the SportsTracker application for the phone so that it could handle the new requirements. Plus we made a widget for sharing your journeys and a film to tell everyone how it all works.
I am incredibily proud of this piece of work. It’s special to me, not only because the vision has been beautifully realised, but because it’s what I’d call a proper ‘360′ bit of thinking with a digital core. It’s an experience platform based on a compelling mobile application that adds value to the product. On top of that we’ve added a ’social media’ widget that pulls the idea out into the ‘real web’ and we’ve created a film that pushes the whole thing into the more traditional marketing space.
I’d also like to think it goes a little way to moving Nseries away from tech-chic dad and into a more fun, less limited and interesting territory – which was an important part of the thinking.
Go see and if you have a compatable device, have a play.
Oh and it’s not working right now – you’ll have to go here.
Sweet.
nokiaviNe demo
The film wot I wrote with the smashing Airside for that viNe thing we made is on the Tube.