Track & Field GOD

In the summer of ’83 I went on a school field trip to Dorset. Every night my mates and I would go down to the Arcade to play Star Wars and Track And Field etc. One of those nights, as we walked along the front, we noticed that the place was totally rammed, there was a massive crowd spilling out onto the street, standing in total silence aside from frequent whooping. As we forced our way through the crowd I saw a dude standing in front of the Track & Field cabinet, he was no ordinary dude, this dude was: Track and Field GOD. I remember it so clearly, he played like no one anyone had ever seen. The whole room stood there, mouths wide open, watching Track & Field GOD waste opponent after opponent. It was awesome.

Today someone showed me a video of a Track and Field player – and it brought it all rushing back. This dude has the same technique:

Still, to this very day, I am in awe of the Track & Field GOD.

Movie Posters

To celebrate their 1,000,000th member LOVEFiLM are partnering Royal Mail and having posties deliver mail wearing the masks of their favourite film characters.

I love this idea, it’s very smart communication that uses the perfect channel to demonstrate the product. It also ‘shames up bad’ the recent, derivative, MovieBoy promotion from The Sun.

Top marks Mischief PR.

So Far Far So Good

rubbishcorp® hearts Far Far because they do this:

And this:

In a uber collaborative and diverse industry culture, what is and what isn’t ‘creative’ can become a little unclear – that’s obviously not the case at Bolinders Plan 2. It’s the kind of thing that will massively split opinion, but I guess that’s the point.

Site here.

Far Far – I salute you.

Gis a job.

Air Tagging // Sekai Camera

The Sekai Camera is being billed as a mobile social networking application that uses GPS data to determine your location, and, in turn, serves up augmented reality views of the world around you.

As the name of the app suggests, Sekai Camera is a camera application that overlays meta-information on top of a live ‘camera’ view of the world. As you point your the device around (in this case an iPhone), meta-information about various stuff including products, places, and notes from your mates can pop-up on your viewfinder.

It’s essentially augmented reality with a social twist, which makes it easier to see the potential uses and applications.

Check it out below, it’s the future and it’s awesome:

More

Vaguely related item from before.

Thank you again Holding.

Shake It Like A Poloroid Picture

This is a great piece of online advertising for Wario Land : Shake It on the Wii. It’s simple, to the point and hugely viral.

Nice.

Twistori

Apparently based on wefeelfine, Twistori is (an ongoing social experiment) gathers tweets from Twitter containing keywords like I love, I hate, I think, I believe, I feel, and I wish. The resulting data is pushed out as a continuous stream of feelings from the tweeting community.

Well nice.

Balloonacy

This has to be one of the best loading bars ever.

POKE on fire (as always).

UPDATE: They’ve (POKE) made me add a widget to the bottom left too. How on earth did they manage to make me put a stupid animal on my site…? I hate those stupid animals. Incredible.

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