Nike Grid
40 postcodes across London each with a ‘Grid’ phone box. Participants play for their postcodes by running between boxes, dialing in at each location code and score points that earn badges (for speed, endurance and stamina).
Photon Light Pimped Skateboards
Site here.
YouTube here
Album Covers Art
Awesome.
More here.
Gas Powered Snowboard
Mattracks Powerboard is an track propelled snow machine that carves through the snow like a snowboard.
More here.
ViaToxel
Lazy Skateboarding
Or ‘Hand-boarding’ as it’s otherwise know.
Shaun White’s Secret Halfpipe
‘Last year, Shaun White disappeared from the snowboard scene, holing up in the wilds of Colorado training for what would be the biggest winter of his life. This is the story of his year, the secret halfpipe and one of the most progressive sessions in history.’
Sick.
But dude, that hair? Seriously?
adidas | micoach
Yesterday I finally received the micoach kit. If you don’t already know, micoach is adidas’ real-time-audio-feedback-coaching-system designed to help people get—and-stay—fit. The box contains a shoe sensor/pedometer, a heart rate monitor and the Pacer bit (with is the monitoring/talking bit that feeds back to you as you run). micoach isn’t an Mp3 player, but you can plug it into one so you can hear the real-time coaching advice (along with your music) as you run.
Stride Sensor:
Heart Rate Monitor:
Pacer:
Of course it has an web/desktop interface that enables you to set a plan (including run faster, get fit, lose weight, learn to run or reduce stress) tailored to your ability level and goal. And because it’s based on your heart rate, the plans are flexible: So you can do gym-based cardio workouts or running/walking workouts.
It’s no secret that I am a big fan of micoach, it’s one of the things that attracted me to working with adidas at RIOT. I’ve run with + and the thing I most wanted from that (over and above stats) was to be able to actually improve my running (I’m rubbish obviously). micoach does that – which is pretty smart and pretty helpful.
Test to follow.
Get one here.
Goby | Adventure Search Engine
Goby is a simple search engine focused on enabling you to explore new stuff to do with your time. Just select the type of stuff you are into, enter a city, and a time – and Goby provides you with options/links from multiple event databases. Goby can also find you a suitable place to stay.
Indoor Synchronized Bike Riding
Oh yes.
Nike Kit Builder
Nike Kit Builder (something I worked on at R/GA London) is finally live, following about a year as a retail initiative in Nike Town London.
Pop Up SkatePark
World Mouse Clicking Competition
The world record is 104 clicks in 10 seconds.
Go on, you know you want to.
Inspired Bicycles | Danny MacAskill
Encounted this clip a while ago and didn’t watch it – it’s a video of Inspired Bicycles team rider Danny MacAskill. Anyway, was with a few mates last night (funny how YouTube has infiltrated socializing) and one of them played it thru. Wow, features probably the best collection of street/street trials riding I’ve ever seen.
Awesome.
More here.
PingPongPlus
PingPongPlus is a digitally enhanced version of the classic ping-pong game. Played with regular paddles and balls, PPP features a reactive surface incorporating sensors, sound and projection technology. As the users play visuals are projected onto the surface and music adopts the rhythm of the game.
Sweet.
Video here.
Bubble Project
I know this is old, but I hadn’t posted it yet and I wanted to.
Ji Lee, (Google Creative Labs’ Creative Director), got tired of working in adland because he felt he was limited by client ‘stubbornness’ when it came to realizing ideas. So he took a few thousand dollars and started the infamous Bubble Project. Bubble Project, as proclaimed by its manifesto, aims to counteract corporate marketing and advertisement messages in public spaces. By filling in blank bubbles (posted by Lee) people engage and transform “the corporate monologue into an open dialogue”. The comments are then photographed and posted on the project’s site.