Nutrigrain
Advert.
Twix
I didn’t want to like this ‘interactive story experience‘ from Mars. It took ages to load and I really wanted it to be rubbish, I was muttering to myself about ‘experience and useful’, however, I found myself playing with it to the end. It’s well cast (apparently with the same people as in the TV), well executed, fun and enjoyable. So much so that when it broke towards the end, I played it again.
Does that make me a bad digital person? I assume it does.
Oh, and there’s some very cunning blue highlighting going on here:
No Angel
This is Sony Vaio’s Online Script Project with John Malkovich. As part of his involvement with Vaio, John Malkovich wrote the introductory scene for this video, called Snow Angel. He/they then invited people to continue the story from which they/he chose three winning entries. Sony then worked with digital agency Dare to bring the story to life:
As of today, it’s been watched just 102 times on YouTube…
And no, I didn’t, and neither do you if you don’t want to.
My Drive Thru
The official music video for the song “My Drive Thru” by Santogold, Julian Casablancas, and N.E.R.D. It’s essentially an ad, made for the Converse Century campaign. Converse can so get away advert music videos, simply because of their heritage, they’re allowed.
Not many brands can, yet most desperately want too.
TouchSmart?
I was talking with Bob this morning and he drew my attention to this advertisement:
It’s the quintessential example of how an idea can get in the way of a message.
HP have obviously developed a touch screen computer because they’ve realised consumers want a touch screen experience. Makes sense. What they have failed to recognise is that the touch screen bit is actually the big idea. Not a random film about a person conducting some stuff…? Doesn’t make sense.
It’s a little weird right? They develop a product because they know there is a need and lots of people will be excited and will want to buy it. Then, when it comes to the bit when they tell these people about it, they hide it behind an irrelevant (well executed) advertising idea.
Yes, if you were the agency you’d probably argue that the punter will see the bit at the end and be excited. But they were already excited, and you’ve not added to that by showing them that bloke and some tissues? If anything they’ll have switched off before they get to the end because they are watching yet another random/vague ad.
I no understand…
Next Level Directors Cut
Nice.
Nike Spider
Well executed.
Old Spice
Old skool, but funny.
Wonderbra Swimwear
Funny.
Summize
Live search Twitter for tweet topics and see tweet trends. I’ve heard that Summize is about to be bought by Twitter and integrated into their offering.
Add Instinct
I like this. Sprint’s campaign idea for the Samsung Instinct is to encourage people to put blatant product placement in their YouTube videos - by paying $20 for each insertion. They’ll provide an editing tool that enables punters to select when and where they’d like to insert the “Add Instinct” bit, with the best overall example winning $10,000.
It’s got very little to do with the product, as in it could work for any brand, but it’s a smart idea, and one that works well for YouTube, Sprint / Samsung and the ultimately the audience.
UniQlo MixPlay
A Uniqlo Mixplay Sequencer to add to the collection…
No Ad’s
This morning I noticed how much nicer the world is without the violence of interruption. I also remembered that I have spent my life making ‘ad’s’, so it’s my own dumb fault I’m constantly interrupted.
Cock it.
A - Z Brand Project
This is a site about how a brand exists entirely in your mind…
Single Serve Star
Converse has launched a series of single serve sites, a list of which can be found here.
