Bricabox
BricaBox claims to have taken the best of blogs and social networks, added some amazing new tools and built a platform for you to create your own version of your favorite social content website.
What that means is that anyone can now make their own niche You Tube, Digg or Flickr etc. It’s what Ning are doing with their ‘homemade’ social networks site, but for content sharing. As well as being interesting sites, BricaBox and Ning are part of a movement that offers a clear insight into the next phase of social networking and content aggregation.
Obviously what these new platforms provide, over and above the Facebook and Flickr gang, is a less proprietary, more specialised experience. Social networking/content will undoubtedly remain popular, but, as we’ve seen before, platforms can and will fall from favour. As exposure to social technology increases and people become more familiar and build more robust online identities, so the expectation of the platforms undoubtedly increases. You don’t need to look any further than iGoogle and the new BBC homepage for evidence of this shift. And it’s long been clear that Facebook apps are so popular because they enable this level of personalisation/customisation.
All of this will inevitably lead to the masses becoming more and more interested in building their own online worlds, this time centred around their own needs and gangs.
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