Blyk | Watch Ad’s For Free SMS & Minutes
Blyk is an ad-funded mobile phone service that provides free SMS messages and voice minutes in return for watching advertisements. The service brings together advertisers, operators and punters offering ’100% profiled and 100% opted-in messages meaning advertisers can achieve maximum ROI with minimal waste.’ Operators get ‘sustainable profit growth through cost effective recruitment, engagement and advertising,’ while the users get free calls, texts and ‘useful information’ (this is of course if you consider ad’s useful, which they can well be). The service requires some degree of interaction with the ad’s in order for you to meet the criteria and get the free stuff. Currently limited to a target of 16 to 24 year old demographic, Blyk plans to recruit their subscribers on campus or through ‘viral’ invitation.
This service is very interesting, although I’m really not sure if the targeting means people will actually watch the ad’s. I am sure that British youngsters will become slaves to advertising to avoid paying phone bills – but why wouldn’t they? What are the negative consequences for them? Other than clicking ads away.., none.
Blyk here.
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