Baker Tweet // Why We ♥ POKE

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It’ll come as little surprise that I am a massive fan of POKE. Not only are they well good at what they do, but they have a wonderful and unique brand. And, as far as digital agencies (whatever that means) go, one from which we can all learn. POKE is one of the only agencies in the world that actually really really gets what this ‘digital’ thing is. And, like I said, I don’t just mean because they can make a smart twitter baking thing work – there’s something else – something in the way they behave.

POKE, unlike most, truly understand that the internet is best when it is about sharing, helping and talking – and what’s more – they do that. They actually behave like the thing they make stuff on, which, I think, makes them pretty dam special.  Making BakerTweet for Albion is another clear statement about how POKE differs from the old agency world, in which it is (unintentionally) contained.

There are very few agencies in this industry that harbour those values…

…POKE does…

…and for that I salute them.

Comments

2 Responses to “Baker Tweet // Why We ♥ POKE”

  1. Olishaw on April 2nd, 2009 2:27 pm

    hear, hear!

  2. Nicky - Monster-Munch on April 2nd, 2009 5:30 pm

    Very nice of you indeed to say such lovely things :) Thank you Nathan.

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