Anomaly Vs Converse | Desire ♫ Video
As I’ve said before Converse is an Anomaly. It is a Fashion brand that so ingrained in culture doesn’t really need ‘advertising’ – it simply needs to continue deepening it’s connection to that culture. If you create culture – you don’t have to interrupt it. Our job (as Anomaly) is simply to connect the brand to it’s audience via that cultural passion point (music) and to not let any unnecessary messaging get in the way. And that’s what Converse Connectivity is all about – creating stuff that connects people through music – the connectivity chain (below) and the artist collaborations we’ve done to date do exactly that.
This time we wanted to take it one step further and literally connect the audience to the music. And so was born Desire, a connected live action music video featuring Paloma Faith, Graham Coxon and Bill Ryder-Jones along side you and two of your mates.
Three musicians, three friends, one connected video.
Go star yourself.
y00t!
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[...] of our Converse Desire work. The idea is to simply take the dull orange SoundCloud play bar and animate it with some fire [...]