Amazon Window Shop Beta

An experiment that takes away the traditional text based shoping experience and replaces it with a more immersive system - to help you ‘lose yourself’ in exploration. Amazon has put trailers, hot TV shows, audio books, music and video games all in this one very visual place. All you have to do is press a few keys to navigate and zoom in on whatever you wanna see and, of course, buy.

It’s nice and all, but does the evolution of sort and search simply mean a more graphical reduction in choice?

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