Advertising As Failure // Eats Itself
Two (sort of) advertising things I encountered today, oddly both linked. The first (coincidently featured in the second) I found on my interwebs this morning and the second I got sent by it’s author this morning (thank you Douglas).
Advertising as Failure by Jeff Jarvis is based on the idea that the ideal relationship a company should have with its customer is that it produces a great product the customer loves and talks about and thus sells; there is no need for advertising. It’s only in the case of failing at that idea that one needs to advertise:
Advertising Eating Itself, by Douglas Haddow suggests Mass media’s codependant relationship with advertising has destined both industries to failure.
I enjoyed and support both notions.
If you have some time, I’d recommend you do the same.
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Excellent satire.
Nice!