adidas | Football
We (RIOT) are starting to launch our adidas sports performance overhaul. We’ll be rolling out more as the months go on (across category), but the first real biggie is Football. This is obviously an on-going process with a goal of a unified more-easy-to-manage site and experience. The majority of the work has been on the backend, which is where the benefit will be noticed most – for RIOT, adidas and ultimately the punters. There’s obviously a lot of changes but most notably the relocation of the nav to the top of the page enables us to better leverage the header – for example it can now expand to deliver richer flash experiences. Plus we’ve adopted a much more modular grid system, making it easier to manage and switch in and out content units – local vs global.
It’s been a huge amount of work from a massively dedicated and talented team.
Check it out here.
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Congrats RIOT
Looks great.
Hope you got my mail about the defect that causes browsers to crash – let me know if you want more details.
G