adidas BasketBall YouTube Action

New work (and a YouTube first) from RIOT/adidas that rewards BasketBall fans for sharing and interacting with content on YouTube/adidasBasketball. It works by locking sections of a video until that video receives a certain amount of views (see below) at which point a new scene is revealed – and so on. The more views the more interesting the content.

As well as that the team have created a game type item that delivers content based on the skill of the user with a power meter (below)

and a cunning device that enables the viewer to direct the action (via 4 cameras) within a clip by simply using arrow keys.


Here (look for this bit):

PR here.

February 5, 2010 | Filed Under Ad, Portfolio, Work

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2 Responses to “adidas BasketBall YouTube Action”

  1. Creative Social Blog » Adidas Youtube Action on February 8th, 2010 12:28 pm

    [...] content only once the campaign reaches a number of views. If want to know more, you can read it here on [...]

  2. Isabelle O'Kane » adidas innovate with YouTube sharing strategy on February 8th, 2010 5:08 pm

    [...] adidas BasketBall YouTube Action (rubbishcorp.com) [...]

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