Add Instinct
I like this. Sprint’s campaign idea for the Samsung Instinct is to encourage people to put blatant product placement in their YouTube videos - by paying $20 for each insertion. They’ll provide an editing tool that enables punters to select when and where they’d like to insert the “Add Instinct” bit, with the best overall example winning $10,000.
It’s got very little to do with the product, as in it could work for any brand, but it’s a smart idea, and one that works well for YouTube, Sprint / Samsung and the ultimately the audience.
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L. A. M. E.