rubbishcorp® has no flashy office, no work force, no corporate guidelines, no holding company, no fat cats, no stakeholders, no boardroom, no hidden agenda, no greed.
Nothing, just pixels and ideas.
rubbishcorp® is my digital second brain. A place where I can put all the stuff I want to remember, think is interesting or want to share. Plus, I find it pushes me to read and find out about stuff that’s happening in the world of technology and the internet, stuff I really need to know about to do my job. When I am not doing that, or this, I also write for Anorak Magazine, I tutor at the Amsterdam Miami Ad School, loiter as a fellow of the Creative Social and play a shed load of games – and I mean a shed load.
I work at Anomaly in London as the Creative Director.
Other companies I have worked for include W+K Amsterdam | RIOT (180/TBWA) Amsterdam | R/GA London & New York| POKE London & New York | Arden Sutherland Dodd London | BSKYB UK | ST LUKES London & Sweden | MOTHER London.
RIOT/180 Amsterdam – Executive Creative Director [Digital/Integrated] – (adidas). My role at RIOT/180 involved the day to day running of a 55 strong full service digital agency. As ECD I was responsible for providing creative leadership to a multi-disciplinary team from pure digital to integrated and more traditional communication. Aside from site and comms work RIOT has a strong content creation and digital PR capability all based on a newsroom style (constant communications) model. During my time at RIOT I was also heavily involved in all aspects of the business, driving development and growth across all disciplines and ensuring RIOT worked well as a part of 180′s full service offering. On top of that I was heavily involved in digital strategy and planning for existing and new clients.
R/GA London – Executive Creative Director (Nokia // Nike // Zain // PepsiCo // Microsoft // Alfa Romeo). Due to the size of the office my role involved both developing and delivering bigger (360) strategic and creative thinking as well as crafting output and working closely with my teams on smaller projects. Aside from digital comms and site builds I was involved in the creation and delivery of branded utility platforms, mobile applications, digital outdoor as well as digital retail installations. I also created and oversaw Nokia viNe and Nike Kit Builder, I was creative lead on the Nokia Global Digital Pitch, as well as working on (and winning) pitches for o2, Sky, John Lewis, PEPSI and Alpha Romeo. As part of the management team I also was responsible for the growth and success of the business, largely working with a remote MD.
POKE London & New York – Creative Director (ITV // Google // Nike // BBC // Boots // Amex // Mozilla). At POKE I was a floating CD/Creative Lead working with the partners as well as planners, designers, writers and technologists and Mother, depending on the project. Most notably during my time at POKE I engineered a Google/Nike/Firefox partnership developed a hugely successful Nike Firefox World Cup browser and an ‘ad’ that featured on the Google homepage.
Arden Sutherland Dodd London – Commercials Director (Playstation // BMW Mini // Carling // Pot Noodle // Sony Ericsson). During my time at ASD I directed TV commercials for agencies such as Crispin Porter and TBWA as well as writing and creating content for shops like Glue London.
BSkyB London – Channel Creative/Producer – BSkyB enabled me to work as a Channel Creative Director and Producer as well as a client. I got to write, produce and direct promos, commercials and content as well as creatively direct external advertising agencies on traditional comms. I also got to work across many other aspects of the broadcast business including creating and delivered 3 music channels including original programming, advertising and the on air identity.
St Luke’s London & Stockholm – Copywriter/Art Director (IKEA // HSBC // Clarks // Eurostar // BT // BSkyB). At St Luke’s I worked across multiple clients creating everything from web platforms to tactical press to 50 million+ TV campaigns.
MOTHER London – Runner/Writer (Super Noodles // Channel 5 // Virgin). I was Mothers first employee – I joined a runner and left a creative.
Awards
I’ve never been that fussed about advertising awards, St Luke’s taught me to do work for clients not panels. However, the work I do sometimes wins some stuff or gets recognized:
Webby 2010 Winner ‘Experimental & Innovation’
Webby 2010 Winner ‘Best Use Of GPS/Location Technology in the Mobile Category’
GSMA Global Mobile Awards 2010 ‘
Best Mobile Location Ad Campaign’
Cannes Lions 2009
Design Lions Gold ‘Corporate or Brand Identity’
Communication Arts 2009
50th Anniversary Annual
Cannes Lions 2009 Short List ‘Innovative Ideas’
Communication Arts Interactive Annual 2010
Creative Review
The Annual 200
D&AD Awards 2009
In-book
Nokia viNe
London International 2008 Finalist ‘Best Use of Interactivity’
GSMA Global Mobile Awards 2009
’Best Brand Campaign’
MMA 2008 EMEA Finalist ‘Innovation for Creativity’
MMA 2008
EMEA Winner ‘Relationship Building’
One Show Interactive Awards 2008
Merit
Cannes Lions Cyber 2008
Finalist
NOKIA Urbanista Diaries.
Cannes Cyber Lions 2010 Shortlist
FWA Site Of The Day
adidas Match Tracker
Design Week 2007 Awards Winner ‘Digital Design Commercial’
Everyman Cancer Research / Cockadoodle
I also judge awards sometimes.
Print PDF Resume here.