NIKE Joga Browser for FIREFOX
Created for Firefox as a way to get people to download their browser (something that most people don’t know they have or need). The idea being you can sell someone a tool that’s useful to them (in this case a World Cup internet tool) and then, once they are using that tool you can tell them that it works for other stuff too.
JOGA Companion was responsible for some 2 million Firefox downloads during the 2006 World Cup.
