IKEA // SVEN
It’s old, but it’s one of my favourite pieces.
The brief was to create a tactical press ad for IKEA to mark Sven’s first game as England manager. I convinced the client to instead simply rename all their stores ‘SVEN’ for the weekend, rather than spent the money on a press ad with limited stand-out.
It worked, we got back page on almost all the tabloids.
Adidas Instore/Press/DM
European in-store, press, web, promotional and DM campaign - written thru IRIS London. TEST RUN 28 centred around a ‘try before you buy’ idea that was developed with the client.
