100,000,000
Avril Lavigne’s video for Girlfriend has knocked The Evolution of Dance from it’s YouTube toppermost (3 year) No 1 spot. It’s a monumental occasion for both Lavigne and YouTube.
There is, of course, a certain amount of controversy surrounding the figures. A ‘cheating’ (or clever, depending on how you look at it) AvrilBandAids.com have created a way to hoodwink the YouTube system. When fans open a browser on the YouTube page, the video is auto refreshed every 15 seconds, thus helping promote the video by being able to ‘view’ it some 5,000+ times per day. I guess whichever way you do look at it, it doesn’t really matter - Lavigne made it to 100,000,000 before anyone else and that will never be up for debate.
Not only has Girlfriend beaten Judson Laipply to the No 1 spot, but it has become the first video to top 100,000,000 views which demonstrates ‘brand Lavigne’ has a reasonable understanding of it’s mostly female (supposedly) teenyish market. And for little old YouTube, well, it has clearly demonstrated what many have known for a while now: it has become a (if not the) major force as a tool for online music consumption and marketing.
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Um, if it’s been gamed then all other claims are false. It doesn’t prove anything.
Rubbish. This is just another victory for shit music. They cheated. And not only that, the song was a direct lift of a song from the 70s. They even got sued and settled.